The 2024 model Toyota Venza is likely to be the last one ever, after the company confirmed it would be discontinued in 2025. The Venza will be replaced with the 2025 Toyota Crown Signia. The Venza was only just brought back on the market after being discontinued in 2015, and now the half-wagon and half-crossover, which was first released in 2008, will be gone for good. Here’s why.
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Replacement With the Signia
Toyota
Toyota “remains committed to the premium crossover SUV segment and has replaced the model with the first-ever 2025 Toyota Crown Signia,” according to a statement from the company. Toyota launched the “Stand Out in Every Sense” marketing campaign to highlight the Signia back in September. “This campaign seamlessly captures the elevated experience that our customers can expect from the Toyota Crown Family, including the first-ever Toyota Crown Signia,” said Mike Tripp, group vice president of Toyota Marketing. “The 2025 Toyota Crowns’ groundbreaking design pushes the boundaries of convention, bringing a bold new aesthetic to our sedan and SUV lineup.”
Not Easy To Classify
Toyota
The Signia is essentially a better version of the Venza. “Toyota’s newest crossover is much like its predecessor, the Venza. It’s not easy to classify,” says U.S News & World Report. “Does it compete with wagons like the Subaru Outback? Indeed, it does, but it's far pricier than most Outback trims. It offers superior space compared to a Volvo V60 but for far less cash.”
How Much Is the Signia?
Toyota
“The Toyota Crown Signia comes well-equipped at a Manufacturers Suggested Retail Price (MSRP) that starts at $43,590 for the XLE grade and $47,990 for the Limited grade, excluding Delivery Processing and Handling fee. Models are expected to arrive at Toyota dealerships later this Summer,” says Toyota. “Toyota Crown Signia also comes with ToyotaCare, a plan covering normal factory-scheduled maintenance, for two years or 25,000 miles, whichever comes first, and 2 years of Roadside Assistance, regardless of mileage.”
What’s the Competition?
Toyota
Despite its marketing, the Signia is not going up against luxury SUVs. “Many premium features are available as options, and the Crown Signia is quiet and comfortable on the road if not exactly engaging to drive,” says Car and Driver. “Despite its luxurious bent, the Crown Signia is priced competitively to compete with mainstream models such as the Honda Passport, the Hyundai Santa Fe, and the Nissan Murano.”
