Home renovations just got a whole lot easier thanks to this secret premium decor section on Amazon. It has it all—whether you’re changing the layout of your living room and need a new couch, rug, and coffee table or are looking to make subtle yet luxe upgrades in the kitchen and bedroom. Prices start at $30, and shoppers can score super-fast, 24-hour shipping on most purchases.
The shop, which features both indie and designer brands, is split into six categories: kitchen and dining, furniture, decor, bedding, home improvement, and garden and outdoor. Plus, you can browse thousands of customer-vetted reviews if you’re stuck between options. Learn more about each section, including which brands you can expect to see, below.
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Premium kitchen and dining
Our Place Wonder Oven via Amazon
Dinnerware sets, espresso machines, non-toxic cookware, Dutch ovens, water carbonators, ice machines, and pasta makers are just some of the kitchen gadgets you can find on Amazon’s secret storefront. Though you might have to search high and low, shoppers can sometimes snag brand-name items for under $50. You can also filter your search by "deals," meaning you’ll only be shown discounted products.
Either way, here are some luxe kitchen brands you can expect to see.
- Nespresso
- Caraway
- Oster
- Our Place
- Ninja
- Breville
- KitchenAid
- Smeg
Premium furniture
Valencia Artisan Full Leather Sofa via Amazon
Is your living room couch in need of an upgrade? Perhaps you’re finally breaking ground on that dream office of yours or are looking to freshen up the bedroom with upgraded furnishings. Whatever it may be, Amazon is brimming with premium furniture offerings, ranging from sofa sectionals and work desks to mattresses and accent tables.
Shoppers can expect to pay a minimum of $100 for most products, though flash sales aren’t unusual—so keep your eyes peeled! Amazon offers luxe furniture from small brands and designer labels, such as:
- Jennifer Taylor Home
- Signature Design by Ashley Realyn
- Modway
- Branch
Premium decor
Diptyque Baies Candle via Amazon
What’s a renovated room without new decor? Whether you’re remodeling the family room, kitchen, bathroom, or bedroom, Amazon’s secret store has you covered. It has vases, candles, artificial plants, abstract art, mirrors and other wall accents, unique rugs, and trendy light fixtures. This section is the most affordable of the four, with prices starting as low as $30.
Some bigger brands you might come across include:
- Skylight Frame
- Diptyque
- Martha Stewart
- Jonathan Adler
- Deco 79
Premium bedding
Casper Essential Pillow via Amazon
The premium bedding section offers everything from sheet sets and quilts all the way up to mattresses. Some of the high-end brands you'll find here are:
- Casper
- Tuft & Needle
- Tempur-Pedic
- Buffy
Premium home improvement
The secret storefront has a wide selection of "high-quality home upgrades," including air purifiers, robot vacuums, smart locks for keyless entry, humidifiers, and cordless vacuums. Products in this section start at $150, though Amazon occasionally runs limited-time discounts.
Need it by tomorrow? Customers can narrow their search to only feature items available within 24 hours.
Here is a small sampling of which luxe brands you can expect to find in the home improvement section:
- iRobot
- Bissell
- Dyson
- Kohler
- Kenmore
- Samsung
Premium garden and outdoors
Best Choice Products Wicker Egg Chair via Amazon
Looking to spruce up your patio or make your deck perfect for entertaining? This section has everything you'll need, including grills and smokers, fire pits, outdoor furniture, and planters. You can even find an outdoor fireplace—though it'll cost you upwards of $1,800! Some big-name brands here are:
- Weber
- Traeger
- Ruggable
