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This Is the Most Unpopular Cell Phone Carrier, According to Data

Data shows that this service provider may not be your best option.

Confused young woman at home looking at cellphone having operational problems
fizkes / iStock

From dropped calls to poor service to huge monthly bills, our cell phones can be an incredible source of frustration. More often than not, how frequently you run into these issues depends on your service provider. And with more options than ever, you shouldn't have to deal with a service that doesn't satisfy. To help you out, we at Best Life looked at the most commonly used cell service providers to determine the most unpopular cell phone carrier based on expert insight and consumer reviews.


The first factor we looked at was how each carrier scored on the most recent American Consumer Satisfaction Index (ASCI) Wireless Service and Cellular Telephone Report, which ranks carriers on a 100-point scale based on a variety of consumer benchmarks, including but not limited to range of plans, dropped calls, data speed, and network coverage. Then we turned to trusted tech review and information site Tom's Guide to see where each carrier ranked out of the 12 on the site's best phone carriers of 2021 list. In addition, we included each carrier's unlimited data plan monthly fee, also provided by the most recent data on Tom's Guide. Finally, we gathered each carrier's overall rating out of five stars on Reviews.org, another widely used tech review and consumer resource site.

We then gave each metric a weighted value before running them through our exclusive algorithm to see how each provider scored on our 100-point scale Bad Service Index, where a score of 100 was assigned to the most unpopular cell phone carrier. Read on to find out which one topped the list, and to see which options might serve you better than your current plan. And for more tech services that don't fit the bill, This Is the Least Popular Internet Provider in America, According to Data.

Editor’s note: “N/A” indicates that data was not available for that particular metric. We adjusted the algorithm to ensure that each carrier was scored fairly and accurately.

9 | Consumer Cellular

Consumer Cellular logoConsumer Cellular, Inc.

ACSI score: 83 out of 100

Tom's Guide rank: 8 out of 12

Unlimited data plan monthly fee: $60.00

Reviews.org overall rating: 4 out of 5

Bad Service Index Score: 0.00

8 | Verizon

verizon company name originsShutterstock

ACSI score: 74 out of 100

Tom's Guide rank: 2 out of 12

Unlimited data plan monthly fee: $80.00

Reviews.org overall rating: 4.5 out of 5

Bad Service Index Score: 6.15

And for more technology that isn't cutting it with consumers, This Is the Least Popular Streaming Service, According to Data.

7 | T-Mobile

T-mobile storeShutterstock

ACSI score: 76 out of 100

Tom's Guide rank: 1 out of 12

Unlimited data plan monthly fee: $70.00

Reviews.org overall rating: 4 out of 5

Bad Service Index Score: 6.35

6 | Visible

Visible logoVisible

ACSI score: N/A

Tom's Guide rank: 4 out of 12

Unlimited data plan monthly fee: $40.00

Reviews.org overall rating: 4 out of 5

Bad Service Index Score: 15.93

5 | Mint Mobile

Mint Mobile logoMint Mobile

ACSI score: N/A

Tom's Guide rank: 7 out of 12

Unlimited data plan monthly fee: $30.00

Reviews.org overall rating: 4 out 5

Bad Service Index Score: 30.36

4 | AT&T

AT&T store exteriorShutterstock

ACSI score: 73 out of 100

Tom's Guide rank: 3 out of 12

Unlimited data plan monthly fee: $85.00

Reviews.org overall rating: 3.75 out of 5

Bad Service Index Score: 50.06

And for more exclusive rankings sent straight to your inbox, sign up for our daily newsletter.

3 | XFinity Mobile

xfinity store exteriorTada Images / Shutterstock.com

ACSI score: 79 out of 100

Tom's Guide rank: 10 out of 12

Unlimited data plan monthly fee: $45.00

Reviews.org overall rating: 3.5 out of 5

Bad Service Index Score: 52.91

2 | Cricket Wireless

Cricket store exteriorJonathan Weiss / Shutterstock.com

ACSI score: 76 out of 100

Tom's Guide rank: 11 out of 12

Unlimited data plan monthly fee: $60.00

Reviews.org overall rating: 3.5 out of 5

Bad Service Index Score: 80.70

1 | Boost Mobile

Boost Mobile store exteriorJonathan Weiss / Shutterstock.com

ACSI score: 74 out of 100

Tom's Guide rank: 9 out of 12

Unlimited data plan monthly fee: $50.00

Reviews.org overall rating: 3 out of 5

Bad Service Index Score: 100.00

And for an important tech tip to keep your phone working well, check out If You're Charging Your iPhone Like This, Apple Says Stop Immediately.