This week Tim Cook announced the arrival of the new iPhone X at Apple’s yearly corporate extravaganza, noting that the latest iteration will have the biggest screen yet, it will have crazy resolution (the screen will contain 2.7 million pixels), it will have more computing power than ever, and it will include the much-discussed facial recognition technology in place of the usual home button. He also mentioned that the “iPhone Ten” will retail for a cool $999.

Yes, that makes it the most expensive iPhone to date, a detail not lost on the Internet. In fact, Apple customers are having a field day with it.

Before and after buying the iPhone x #iPhoneX pic.twitter.com/wGpPv7H7F5

— sahar.__.br (@sahar2000br) September 14, 2017

After all, there’s a lot you can spend $1G on, including flights:

Doing the math to see how many flights I can book for the price of the iPhone X. #decisions pic.twitter.com/KIJ7m4mDIP

— Susi (@MissSUZz) September 14, 2017

Or every single item on the menu at one of your favorite restaurants:

iPhone X is more seasoned than the whole Cracker Barrel menu. https://t.co/vpwTRjAoRE

— kayla (@orokayla) September 14, 2017

Our personal favorite:

me: looking at the price of the iPhone x pic.twitter.com/Hw2IUR7UAs

— omo (@mozemacs) September 14, 2017

Yes, even the official account for the much-awaited Kingsman sequel got into the game:

tfw they announce the price of the #iPhoneX is going to be 752£ ($999) #AppleEvent pic.twitter.com/2qu5ZHPHFf

— Kingsman (@KingsmanMovie) September 12, 2017

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