The 25 Best-Selling Foundations at Sephora

These are the formulations flying off the shelves.

The 25 Best-Selling Foundations at Sephora

When it comes to saving face, it’s clear that women love their foundation. After all, more than 114 million American women reported using foundation (or it’s sister, concealer) in 2016. That’s no small number to scoff at. And the smartest beauty shoppers usually head to Sephora to find their favorite formulations. With that in mind, we’ve compiled the 25 best-selling foundations available at Sephora right now. So read on, and learn why these are indeed the cream of the crop. And for more great beauty advice, learn how to simplify your life with These 20 Multitasking Beauty Products. 

Fenty Beauty by Rihanna Pro Filt’r Soft Matte Longwear Foundation

$34; buy it now at

It’s no surprise this just-dropped foundation keeps selling out en masse and tops the current best-selling foundation list—not only does it offer lightweight, matte coverage that evens out complexions, but also is available in an impressive 40 shades, with a particular emphasis on creating a slew of options for darker skin tones.

Makeup Forever Ultra HD Invisible Cover Foundation

$43; buy it now at

Make Up For Ever creates all their makeup for the film and television industry, which translates to flawless coverage, incredible pigmentation, and smooth application. This formula is entirely buildable, and is revered for both its sheer, natural looking finish as well as for a full-coverage face that’s 4K-camera ready.

Too Faced Peach Perfect Comfort Matte Foundation

$36; buy it now at

Although this foundation was released as part of Too Faced’s limited-edition Peaches and Cream collection, which launched earlier this year, it looks like this third-place formula is going to have to become a permanent member of the brand’s family. Infused with a slew of antioxidants from fruits (that yes, include peaches), this protective formula offers that of-the-moment matte finish you’re seeing everywhere on Instagram right now.

It Cosmetics Your Skin But Better CC Cream With SPF 50

$38; buy it now at

While technically a CC Cream, this formula offers full coverage that foundation fans will leave, but with a ton of skin-loving benefits even the biggest skincare purist will approve of. Not only is it spiked with a hydrating serum and a highly protective level of SPF, but it also gives off what commenters dub “an amazing glow,” nixing the need for highlighter as well.

Giorgio Armani Luminous Silk Foundation

$64; buy it now at

The most expensive foundation to make Sephora’s best-selling list, this Giorgio Armani formula’s name is seriously apropos, as it does feel like a wash of silk over your face. (Which should also make you feel guilt-free if you wanna buy yourself a bottle.) The lightweight, highly pigmented formula is meant to layer on face the way Armani layers fabrics as a designer, and works especially well on drier skin types, as well as in the winter.

Kat Von D Lock-It Foundation

$35; buy it now at

If you’re after extremely complete coverage, this bottle is definitely your best best—Von D’s showed the formula off covering up tattoos frequently on Instagram. Available in a wide range of shades, it leaves skin with a matte finish for a full 24 hours (not that you wouldn’t want to wash up before, but if you couldn’t…) while also fighting against oil, sebum, and a day’s worth of buildup.

Estee Lauder Double Wear Stay-in-Place Makeup

$42; buy it now at

Although Estee may be one of the makeup OGs, this formula is nothing but forward thinking. This foundation is renowned for its staying power—it is called out in the product’s name, after all—but also imparts pigmentation with a non-cakey finish for medium-to-full coverage powers.

Bare Minerals Original Broad Spectrum SPF 15

$29; buy it now at

This mineral-based formula is the top-selling powder foundation for a reason: It’s downright amazing. Available in 30 different shades, you can blend hues, build coverage, and set concealer, plus also contains mica—aka pearl—to give skin a radiant, flawless finish.

YSL All Hours Full Coverage Matte Foundation

$58; buy it now at

Thanks to light-diffusing particles, this blurring foundation not only offers full coverage with its high pigmentation but also can smooth fine lines and wrinkles. It’s also spiked with antioxidants from black tea to help ward off against free radicals that may contribute to a duller, drier complexion throughout the day—or night.


Lancome Teinte Idole Ultra Long Wear Foundation

$58; buy it now at

This oil-free formula delivers a velvet matte texture that makes skin look incredibly luxe, but also works to absorb any oil throughout the day as well with sebum-busting silica. It also has particles that help with skin’s pH balance to minimize redness, inflammation or irritation over time.


Too Faced Born This Way Foundation

$39; buy it now at

Like many of Too Faced’s signature vegan products, their signature foundation is also infused with coconut water for lightweight yet potent hydration. Other moisturizing ingredients, like hyaluronic acid, help to reduce the appearance of crows’ feet, fine lines, and wrinkles to give you that baby-soft feel.

Tarte Amazonian Clay 12-Hour Full Coverage Foundation SPF 15

$39; buy it now at

Oilier types will love the grime-stopping clay that stars in this formulation, which also has dimethicone to smooth the complexion and silica to stop oil from producing during the day. The result? 12-hour coverage that doesn’t budge.

Urban Decay Naked Skin Weightless Ultra Definition Liquid Foundation

$40; buy it now at

Those who prefer sheer coverage (or rather, those who are #blessed enough to be able to use such formulas) will fawn over this foundation, which feels exactly like the “Naked” name suggests. The demi-matte finish leaves you looking dewy and fresh without visible pores, lines, or dark spots in sight.

Laura Mercier Tinted Moisturizer Broad Spectrum SPF 20

$44; buy it now at

Skip a few steps in the morning with this fan-favorite: It’s got moisturizer, foundation, and sunscreen (which also allows you to nix primer) all in one subtle tube. What’s more, the deeply pigmented cream has a blend of pollution-fighting vitamins C and E to help defend against the day’s damage. It also happens to be Laura Mercier’s personal favorite, too. She’s been known to say that she created the Tinted Moisturizer to give the complexion a no-makeup look that evens and enhances without hiding the skin.

Hourglass Vanish Seamless Finish Foundation Stick

$46; buy it now at

Not only is this stick foundation the only of its kind to make it into Sephora’s top 25 best sellers, but it’s also one of the first of its kinds to truly work as a foundation and a concealer separately and together. Meaning, you can spot treat, blend all over, and even illuminate the under-eye area without grabbing a second bottle, tube or stick of anything.

Make Up For Ever Mat Velvet + Mattifying Foundation

$41; buy it now at

Not only does this oil-free foundation stop shine with mattifying corn-starch powder, but also has a veggie-based amino acid which helps make this formula water repellent. Translation: Use this before you know you’re going to sweat it out, be it for a big meeting or just your morning commute.

Dior Diorskin Airflash Foundation Spray

$62; buy it now at

When you want to look absolutely flawless, airbrush makeup is often the way to go. But with several hundreds of dollars, a lot of tools and/or a pro required, this chic option from Dior is decidedly simpler. Mist the formula directly onto skin for lighter coverage, or use a face brush with tightly packed bristles, like a Kabuki brush, to layer on more pigmentation without losing the just-spritzed effect.

Bare Minerals Matte Foundation Broad Spectrum SPF 15

$29; buy it now at

The mattified version of the best-selling classic, this foundation powder has all the prowess of its big sister with added benefits for an even more flawless face. Physical UV blockers like zinc oxide help to block the sun’s rays and keep things from getting slick, as does sebum-stopping silica. The zinc also keeps skin from breaking out, too.

Bare Minerals Complexion Rescue Tinted Hydrating Gel Cream

$30; buy it now at

In this foundation’s case, twice is definitely nice thanks to the gel-cream dual formulation, which has an almost water-like texture with almost surprisingly full-coverage pigment payoff. It’s also got derm-approved SPF 30 protection and superior hydration benefits, as it was actually first made to be a moisturizer before it was decided a decade later to use it as makeup and not skincare with Bare Minerals’ famously diverse shade range.


NARS Sheer Glow Foundation

$47; buy it now at

The only satin-finish formula to make into the top 25 best-selling foundations at Sephora, this liquid gives skin the most ethereal glow with a minimal amount of product, too. Plus, it’s spiked with Vitamin C extract to brighten skin and turmeric, an anti-inflammatory ingredient which helps soothe redness and works particularly well on sensitive-skinned types.

Kat Von D Lock-It Powder Foundation

$35; buy it now at

Kat Von D’s Lock-It liquid foundation was such a huge success that it only made sense for her to appease the compact lovers in her life with a pressed-powder formulation of her signature coverup. It’s both smudge- and sweat-proof and definitely doesn’t require touch-ups, but should you want to add more coverage, no problem—the sheer powder is actually quite buildable.

Laura Mercier Tinted Moisturizer Broad Spectrum SPF 20 Oil-Free

$44, buy it now at

This cousin to the best-selling classic formula has pretty much the same exact DNA: Hydrating, natural-finish coverage with broad spectrum sun protection. But this twist is completely oil-free, making greasier types flock to this tinted moisturizer.

Dior Diorskin Forever Perfect Foundation Broad Spectrum SPF 35

$50; buy it now at

If large pores are more pervasive than fine lines or discoloration are for you, opt for this long-wear formula with built-in broad spectrum sun protection. Here, the foundation is infused with a skin-plumping essence, minimizing the appearance of (and your concerns about) any pores at all.


NARS All Day Weightless Luminous Foundation

$49; buy it now at

Get the most natural-looking finish with this feather-like formula, whose pigments are individually encapsulated in a polymer-based film to make color water-, sweat-, and day-resistant from your morning meeting until after happy hour drinks.

Bare Minerals BarePRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

$34; buy it now at

Keep your eye out for more “performance”-oriented formulas as the line between wellness and beauty continues to blur. This foundation, which imparts a soft-glow matte finish in 30 impressive shades, is full of skin-loving lipids and hydrating bamboo extract. And, of course, a little bit of good luck.

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