If you've ever gone on a shopping spree at Sephora or ordered the latest viral beauty products, you know how expensive makeup can be. But according to Krity S, a NYC-based designer and beauty expert, you can find near-identical products at your local big-box store. In a series of TikTok videos, she shares 12 high-end makeup dupes you can buy at Walmart for a fraction of the price. Keep reading to learn about her top picks, from an "exact" replica of a Charlotte Tilbury lipstick to a "beautiful" alternative for a NARS blush.
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1 | Charlotte Tilbury Pillow Talk: L'Oréal's Nu Impertinent
WalmartAccording to Page Six, celebrities including Gwyneth Paltrow, Britney Spears, and Meghan Markle are all fans of high-end makeup brand Charlotte Tilbury's lipsticks—in particular its nude shade called Pillow Talk. These glosses and lipsticks retail for $35.
But Krity says in part one of her TikTok series that L'Oréal's Nu Impertinent lipstick shade is "the exact dupe" for just about $7.
"It lasts just as long, and it has a great texture," she shares.
2 | Milk Hydro Grip Primer: Hard Candy Hydrating Primer
WalmartMilk's hydrating face primer went viral on TikTok at the beginning of the year for how it sets makeup in place and makes skin look fresh, reported InStyle.
It sells for $38, but for just $7, Krity says you can buy a dupe at Walmart. "Hard Candy Hydrating Primer is hydrating, cooling to the touch, and is a great base for under makeup," she shares.
Both Milk's product and the Hard Candy primer contain the high-end ingredient hyaluronic acid.
3 | Anastasia Beverly Hills Brow Freeze: e.l.f. Brow Lift
WalmartThis $23 eyebrow gel from Anastasia Beverly Hills is another product that went viral on social media, especially after Hailey Bieber revealed how much she loves it, noted Us Weekly.
Krity, however, says you might be better off getting the e.l.f. Brow Lift, which is $6 at Walmart. "It's so inexpensive, and your brows will not move all day long," she promises.
4 | Laneige Lip Sleeping Mask: Lottie London Sweet Lips Mask
WalmartAs Harper's Bazaar notes, actor Sydney Sweeney helped make this $24 leave-on lip sleeping mask a viral sensation.
But Krity assures that the $8 Lottie London Sweet Lips Mask & Balm from Walmart is "so, so much better."
"It smells good, it does not come off, it's nice, creamy, thick, and hydrating," she adds.
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5 | Fenty Beauty Gloss Bomb: Maybelline Lifter Gloss
WalmartThe $21 Gloss Bomb lip gloss from Rihanna's Fenty Beauty is yet another product that influencers and beauty editors love.
"Thanks to the shea butter in the formula, my lips always stay hydrated while wearing Gloss Bomb, and the formula doesn't leave lips sticky or tacky like other glosses," wrote Allure associate news editor Gabi Thorne in a review. "It also has a pleasant vanilla scent, and the large doe foot applicator makes it easy to put on."
For a cheaper alternative, Krity says the $16 Maybelline Lifter Gloss from Walmart is "basically the same exact thing" in part two of her series. It even contains hyaluronic acid.
6 | Anastasia Beverly Hills Brow Whiz: NYX Vegan Eyebrow Pencil
WalmartLooking for a dupe of this $25 retractable eyebrow pencil?
"If you love the Brow Whiz, try this one from NYX instead," says Krity, referring to the product that sells for less than $10 at Walmart. "The pencil tip is so fine. It looks super realistic and natural."
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7 | Benefit Cosmetics Hoola Bronzer: Wet n Wild Color Icon Bronzer
WalmartAccording to beauty publication Glossy, in May 2023, Benefit Cosmetics’ Hoola Matte Powder Bronzer was the most successful bronzer in terms of media revenue.
The longtime popular product comes in four shades and costs $35. For under $10, Krity points to the Wet n Wild Color Icon Bronzer.
"Love the way this shows up, especially on darker brown complexions," she says. "Also love to use this as an eyeshadow."
8 | Kosas Revealer Concealer: NYX Bare With Me Concealer Serum
Walmart"Oh man, this Kosas concealer went so viral," says Krity. It did, in fact, but the clean beauty brand also received a lot of negative attention when social media users claimed to have found mold in the $30 Revealer Concealer.
"The product was once heralded as a 'clean-girl' staple for its hydrating feel and seamless coverage. Now, fans are questioning its shelf-life," wrote Allure in Feb. 2023.
Whatever your thoughts are, though, you can always pick up the NYX Bare With Me Concealer Serum for about $10 at Walmart, which Krity says is a great dupe. "Love the way it feels on, creamy and hydrating," she says.
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9 | NARS Blush: Milani Baked Blush
Walmart"NARS blush in the shade orgasm is stunning, but if you want to spend a third of the price, try the Milani Baked Blush in the color Dolce Pink," suggests Krity in part three of her TikTok series.
The high-end blush retails for $32, while the dupe is just $9. "To be honest, all the other colors are absolutely beautiful," she adds.
10 | Charlotte Tilbury Setting Spray: Milani Make It Last Setting Mist
WalmartCharlotte Tilbury's Airbrush Flawless Setting Spray is $38, but Krity says a great dupe is the Milani Make It Last Setting Mist, which sells for just over $9 at Walmart for a bottle that's an entire ounce larger.
"Try the matte if you have oily skin or the other one if you have normal," she recommends.
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11 | NARS Light Reflecting Foundation: L'Oréal True Match Foundation
Walmart"This glow-bestowing base does everything you’d expect from a NARS foundation and more. Its medium coverage conceals blemishes, evens out skin tone, reduces redness, and adds a beautiful glow—that will be welcome on all but the oiliest skins," wrote beauty editorEmma Stoddart in a review for Women & Home.
But if the viral foundation's $50 price tag is too steep for you, Krity says the L'Oréal True Match foundation is "very, very close" to it.
"This is buildable if you want to get a more full coverage and under $15," she gushes. "They have a great shade range as well."
12 | BeautyBlender: e.l.f. Face Sponge
Walmart"If you're tired of spending $20 on a BeautyBlender, try the e.l.f. sponges," advises Krity.
This "very close dupe" is available for $6 at Walmart. For $19, e.l.f. sells a trio of different-sized sponges.
And if you look up any list of the best beauty blenders, we can almost guarantee an e.l.f. product will make the list.
