As a consumer, the beauty industry is an intimidating place. Without fail, there will always be a new buzzy lip product, TikTok makeup trend, influencer collab, celebrity skincare brand, or "reimagined" formula to try. But at the end of the day, how do you know which products are worth the hype and, most importantly, the investment? In a viral TikTok video, ex-Sephora employee Sophia Burrow is spilling all the "dirty secrets" about the biggest names (and products) in beauty.
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Just because it’s more expensive doesn’t mean it’s a better product.
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If the skincare or makeup item comes in a fancy container with a high price tag, you’re probably paying more for the aesthetic than you are the actual product.
"Ninety times out of 100, you’re getting a really pretty glass bottle that has a whisper of actual product that you need for your skin, or whatever ailment you’re trying to solve, in there and the rest of it is garbage," Burrow told followers. "That’s what you’re paying $85 for: A really pretty glass bottle."
Rare Beauty is overrated.
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You won’t find Rare Beauty in Burrow’s makeup kit.
"Are the blushes the best thing I’ve ever used? No. Do the highlighters break when you barely even look at them? Yes. The best part of that brand is their brushes," said Burrow.
The beauty guru was quick to defend her stance, stating that her opinion isn’t a diss to founder Selena Gomez; but rather, she’s merely pointing out that "the hype is not adequate."
"They may have a handful of products that I’ll allow, like the liquid illuminator," she added.
The brands that are "more boring to look at" have the best formulas.
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According to Burrow, the brands with no trendy products, with "classics that have been around forever" and "are objectively more boring to look at," are the labels with the best formulas and value for money. She also mentioned that niche brands, such as Skinfix, are worth your investment because they specialize in a specific product or field.
"The brands that are constantly changing up the way their displays look, the brands that are constantly releasing a new lip product, the brands that are constantly releasing a new product that’s trendy (like a purple powder) they’re garb-o essentially," she said.
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Not all The Ordinary products are worth it.
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"The Ordinary is absolutely good and absolutely worth your money. But their most popular products are absolutely trash and absolutely not worth your money, because they’re trying to produce them too quickly, so they’re watering down the formulas," claimed Burrow.
In a separate TikTok video, she revealed that the Niacinamide + Zinc Serum and Hyaluronic Acid Serum are the two worst The Ordinary products in her opinion, due to the lack of formula consistency over the years.
However, trending products are not universal.
You heard it here first: Trending products "most likely won't work for you unless you have that particular person’s features," Burrow said.
"Skin type, brow hair thickness, hair thickness, [skin] tone, [skin] texture, so many factors go into a product working for you, which is why there’s so many, which is helpful because then you can finally find your little groove that you fit into," she explained.
However, just because a primer, blush, or eyebrow gel is popping off on social media, doesn’t mean it will work for you. That’s why Burrow believes brands should refrain from labeling products as "universal," as it creates a false narrative should it eventually go viral.
"For any brand to say a product is universal and it’s going to work, instantly loses brownie points in my opinion," she added.
Drugstore makeup is best for trying out new trends.
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"If you’re wanting to shop trends, shop drugstore. Do not shop niche because you aren’t getting a better product. You’re not getting anything new. You’re not getting anything innovative. You’re getting robbed," she advised in the video.