The Federal Trade Commission is actively taking steps to root out stealth marketing campaigns on social media. As WWD reports, the FTC recently sent 90 “warning” letters to at least 46 celebrities citing Instagram posts in which the “material connection” between the celebrity and the marketer isn’t so well defined. (In other words: Jen Selter, did you really buy that Adidas shirt, or are you on the company’s payroll?)
These celebs include model Emily Ratajkowski, Heidi Klum, and Sean Combs. The FTC did not say explicitly that these celebrities violated the FTC’s endorsement guidelines. Rather, they merely flagged suspicious posts, and emphasized that a “connection should be clearly and conspicuously disclosed, unless the connection is already clear from the context of the communication containing the endorsement.” (Yes, that means using hashtags like #ad or #sponsored, so consumers aren’t misled.)
We’ve compiled sample posts from 46 of the celebrities that the FTC alerted, and included them all right here. And to rack up some cash the right way, don’t miss these 20 Greatest Credit Card Deals Right Now.
Akon (@akon)—also known as Aliaume Damal Badara Thiam—is a singer and rapper with 3.2 million Instagram followers.
Ashley Benson (@ashleybenson) made a name for herself on the hit show Pretty Little Liars.
Victoria Beckham (@victoriabeckham), née Posh Spice, is one half of the world’s hottest couple.
Sophia Bush (@sophiabush) first made waves in the show One Tree Hill. Now, she’s on TV’s Chicago P.D., and is a heavily involved political activist.
Fun fact: Ciara’s (@ciara) middle name is “Princess.”
When he’s not making music or movies, His Diddy-ness (@diddy) is posting to 8 million Instagram followers.
Reality TV star Farrah Abraham (@farrah_abraham) is one of the original Teen Moms.
Actress and singer Lucy Hale (@lucyhale) stars in the teen drama Pretty Little Liars.
Chelsea Houska (@chelseahouska) was a Teen Mom—just not one of the originals.
Actress and singer Vanessa Hudgens (@vanessahudgens) first exploded on the scene in the teen-movie phenomenon High School Musical. Today, she’s got more than 25.3 million followers on Instagram.
NBA hall-of-famer Allen Iverson (@theofficialai3) boasts nearly 3 million followers on Instagram.
One-man NFL defensive terror James Harrison (@jharrison92) plays football for the Pittsburgh Steelers. These days, however, he’s just as well known on social media for his over-the-top weightroom feats.
We all know who Jennifer Lopez (@jlo) is.
Jennifer Farley, aka J Woww (@jwoww), made a name for herself on Jersey Shore.
Kourtney Kardashian (@kourtneykardash) is the second-most famous Kardashian sister.
Vanessa Lachey (@vanessalachey) was Miss Teen USA in 1998.
Shahs of Sunset star Lilly Ghalichi (@lillyghalichi) boasts a law degree from Loyola Law School.
Actress and TV host Lisa Rinna (@lisarinna) first made a name for herself on The Days of Our Lives.
Who hasn’t heard of Lindsay Lohan (@lindsaylohan) by now?
Actress Lucy Hale (@lucyhale) also stars on Pretty Little Liars.
Country superstar Luke Bryan (@lukebryan) has 3.6 million followers.
Caroline Manzo (@carolinemanzo) is the proprietor of Friendly Monkey Soap Company.
Massy Arias (@massyarias) is a globally renowned health coach.
Maci McKinney (@macideshanebookout) runs TTMLifestyle.com
Denice Moberg (@deniceemoberg) is a fitness coach.
Naomi Campbell (@iamnaomicampbell) is a fashion model and activist.
Nicky Jam (@nickyjampr) is a famous singer.
Anna Petrosian (@annapetrosian_) has flawless makeup.
Behati Prinsloo (@behatiprinsloo) was the first model for Victoria’s Secret PINK.
Rach Parcell (@rachparcell) runs Pink Peonies, the clothing line.
Guiliana Rancic (@guilianarancic) is a red carpet questioner.
Amber Rose (@amberrose) famously dated Kanye.
Scott Disick (@letthelordbewithyou) is famous by proxy, to the Kardashians.
Jen Selter (@jenselter) is a world-famous fitness model.
Shay Mitchell (@shaymitchell) is also on Pretty Little Liars!
Nicole Polizzi (@snooki) gained fame from Jersey Shore.
Jamie Lynn Spears
Jamie Lynn Spears (@jamielynnspears) is Britney’s younger sister.
Bella Thorne (@bellathorne) acts in Famous in Love.
Troian Bellisario (@sleepinthegardn), yet another star of Pretty Little Liars!
The actress and Pepsi spokesmodel Sofia Vergera (@sofiavergera) first burst on the scene on TV’s Modern Family.
Nina Agdal (@ninaagdal) is a famous Danish supermodel.
Valentina Vignali (@valentinavignali) is a model and a basketball player.
Zendaya (@zendaya) stars in the upcoming Spiderman: Homecoming film.
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