On December 1st, the popular British magazine, Love, released a teaser video to kick off its annual advent calendar. Since then, they’ve been releasing one video per day featuring a popular supermodel doing something sexy and totally kickass.
This year’s theme is female strength, which is why all the clips were filmed at the NYC gym The Dogpound, and why its hashtag is #staystrong. But whereas all of the other models are doing something traditionally athletic (Ashely Graham is running in her segment, Kendall Jenner boxing in hers, and the teaser to Kate Upton’s shows her playing tennis, just to name a few), Emily Ratajkowski’s clip shows her lathering herself up with olive oil and pasta while writhing around on a table in nothing but lingerie and a festive pair of fingerless gloves by Burberry.
The reason for this is that, despite having a knockout body, Emily famously doesn’t diet or exercise. So when Katie Grand, the editor-in-chief of Love, explained the concept behind #staystrong, and asked her what exercise she wanted to do, she said she wanted to drink wine and eat pasta. So they decided to name her segment Carb Loading Day, which, funny as it sounds, is an actual thing some athletes do to bulk up before a game or match.
In the caption to the video, the sultry supermodel further explained her reasoning for the carb concept:
“To me, female sexuality and sexiness, no matter how conditioned it may be by a patriarchal ideal, can be incredibly empowering for a woman if she feels it is empowering to her. The way I dress, act, flirt, dance, have sex – those are my decisions and they shouldn’t be impacted by men. Being sexy is fun and I like it. I should never have to apologize for that. My life is on my terms and if I feel like putting on sexy underwear, it’s for me. Personal choice is the core ideal in my concept of feminism. Katie directed us to say ‘Stay Strong’ at the end of each video and I think it’s a message from one woman to another. You’re watching a video of a girl grinding in lingerie or whatever else and she is looking into the camera at the end saying, ‘you do you, however YOU want to, fuck the rest’. In the wake of the Harvey fallout and women coming forward with incredible amounts of sexual harassment cases, I have been so disappointed to hear women talk about “modesty” and “our responsibility” as if we need to, yet again, adjust to make it “easier” for the rest of the world. I’m tired of having to consider how I might be perceived by men if I wear the short skirt or post a sexy Instagram. I want to do what I want to do. Feminism isn’t about adjusting, it’s about freedom and choice.Do you think viewers will understand that, given the current wider conversation about the sexual objectification of women? why or why not? What are the risks? This is something I’ve battled with personally and publicly. I’ve had men comment on sexy images of me online and say “this is empowering to you? Ha! I just masturbated to it so hope you feel good about yourself!” I guess that’s the way people can react, which ironically, ultimately serves my point. I don’t care about your reaction or what you do with my expression of self. In fact, it has nothing to do with you at all and that’s the point-which is why it feels good. Ultimately, if a woman wants to wear a burka or nothing at all, it’s great if it’s what she wants and feels good about.”
For more advice on living your best life, follow us on Facebook now!