When it comes to beauty routines, most of us are creatures of habit: a facial scrub here, a swipe of eyeliner there, and our look solidifies into an unofficial daily uniform. But there's a lot of power in shaking up your aesthetic, as we've learned from the gospels of Clueless and Queer Eye. Looking in the mirror and seeing a new side of yourself can do wonders for your self-confidence, even if the real beauty is indeed on the inside.
Luckily, Sephora has everything you need to nail the new look you've been dying to try. From hair masks that repair even the deepest damage to eyeshadow palettes that will transform your whole vibe, these are the absolute best beauty buys to add to your list. And if your home is in need of a makeover too, check out these 15 Hygge Accessories That Will Make Your Home Warm and Cozy for Winter 2020.
Best Life's editors have scoured the internet to bring you the best products out there, and we're hoping you'll love them as much as we do. Full disclosure: we may earn a commission for anything you purchase through links on this page, but that doesn't mean you'll pay more for them (we'd never do that to you!). Pricing and availability are accurate as of the piece's initial publication date, but it's the internet and we can't guarantee that these sweet, sweet deals will last forever, so scoop them up before someone else does!
1 | This Moroccanoil hair treatment
SephoraHealthy hair is beautiful hair, which is why this Moroccanoil hair treatment is about to be your new favorite beauty essential. It’s infused with argan oil and vitamin E to make your hair extra soft, strong, and hydrated, plus it’s got fatty acids and antioxidants that nourish your locks from root to tip. It’s an absolute must-have if your goal is to eliminate frizz in favor of soft, shiny tresses. And for more essentials to complete your post-makeover look, check out these 15 Spring Jackets You'll Want to Wear All Year in 2020.
2 | This Sulwhasoo gentle cleansing oil
SephoraYour skincare routine is what will truly make or break your beauty regimen. This lightweight cleansing oil moisturizes while rinsing away impurities, leaving you with a healthy, radiant glow and an even complexion. It’s no wonder it was honored by Allure’s Best of Beauty Awards for 2019!
3 | These Wander Beauty brightening eye masks
SephoraUnder eye masks can work wonders to brighten, moisturize, and eliminate fine lines. These rose gold patches from Wander Beauty will help you say goodbye to dark circles and dryness and hello to a fresh new look. The masks are made up of three layers: a cellulose layer that delivers aloe leaf extract, lavender oils, and hyaluronic acids to your skin; an elastic layer to keep the mask in place; and a rose gold seal to retain heat and prevent product evaporation. You’ll be looking bright-eyed and bushy-tailed in no time!
4 | This Benefit eyebrow duo
SephoraWhether you prefer to go full glam 24/7 or you wear next to no makeup at all, great brows are the key to unlocking your best look. This eyebrow pencil duo lets you fill and shape your arches for a naturally defined effect that will make a world of difference. And for more great beauty buys, check out The 30 Best Beauty Products As Picked by Cosmetologists.
5 | This Soft Glam eyeshadow palette
SephoraFor a versatile color palette that will let you switch up your new look from day to night, don’t miss this Soft Glam eyeshadow kit from Anastasia Beverly Hills. It’s got 14 shades of earthy, neutral mattes and glam shimmer finishes to choose from, and reviewers rave that they blend beautifully!
6 | This iridescent Fenty Beauty lip trio
SephoraIt’s 2020, and this lip gloss trio from Fenty Beauty is here to take your look into the new decade with its holographic sheen. Each shade in the set illuminates your lips with a sheer, prismatic shimmer that’s fit for a mermaid. They’re pearlescent and ethereal, yet ultimately bold and confident. Or, in other words, they’re about to be your new favorite summer gloss. And if you want to save big on your new look, These Are the Best Places to Score Savings On Beauty Products!
7 | This rainbow eyeshadow palette
SephoraIf there’s one beauty trend you’ll see everywhere this season, it’s a bold, colorful eye. This rainbow eyeshadow palette from Violet Voss comes with ten hyper-pigmented shades that each make a major statement. Reviewers rave about its butter-like texture and how little fallout the powder leaves behind.
8 | This Fenty Beauty matte foundation
SephoraFenty Beauty does a lot of things well, but if there’s one area they really excel in, it’s being genuinely inclusive of all skin tones. This soft matte foundation is available in 50 shades to perfectly match your pigment for a gorgeous, natural look. Better yet, its light, oil-free finish provides full coverage without the slick shine or heavy, pore-clogging feel of other foundations.
9 | This classic NARS lipstick
SephoraGiving yourself a makeover doesn’t need to mean a wild new look—it can be an opportunity to revisit a timeless classic. A bold red lip never goes out of style, and it’s been making the rounds on the runway all season. This “Poppy Red” lipstick from NARS is a great place to start, with a moisturizing formula that locks in color for long-lasting wear.
10 | This Kiehl’s hair mask
SephoraIf you put your hair through the wringer with styling tools, sun exposure, or damaging products, it’s time to restore your mane to its former glory. This hair mask from Kiehl’s uses avocado and olive fruit oil to moisturize dehydrated locks while renewing its strength and shine. Even better, it helps protect your hair from damage moving forward, so things never get so dismal again.
11 | This bareMinerals loose powder
SephoraIf it’s glowing, natural-looking coverage you’re after, this bareMinerals loose powder is at the top of its class. It smooths out texture, evens your skin tone, and with the right brush, it even camouflages the most aggressive of blemishes. Heralded as a “game changer” by swaths of reviewers, it’s an absolute must-have for your everyday arsenal of beauty products.
12 | This Lancôme illuminating highlighter
SephoraFew beauty products are more versatile than highlighters. They give you that lit-from-within glow makes even a bare face glamorous, and they look just as fabulous completing a full-on glam look. This creamy powder highlighter from Lancôme is perfect for illuminating all of the areas that would naturally catch light: the top of your cheekbones, bridge of the nose, inner corners of the eyes, cupid’s bow, and clavicle are all enhanced by its dewy glow. Brush it on for a subtle sheen, or dab it on with a damp beauty blender for a more dramatic strobing effect.
13 | This Stila white liquid eyeliner
SephoraWant a look that’s white-hot? We’re seeing white eyeliner everywhere right now, and it’s one of the easiest ways to instantly upgrade your look. This liquid liner from Stila has a fine, precise tip, so you can achieve that perfect updated cat eye or freehand a creative design. It’s water-resistant and stays put for hours, so you don’t have to worry about smudging or fading, either!
14 | This skin-renewing face mask
SephoraA peel, hydrating mask, and exfoliator in one? Yes, please! Simply distribute a thin layer of the product over your face and leave it there for three to ten minutes for maximal effect. As you wash it off in the sink or shower, rub the product into your skin for a gentle exfoliation that uses natural mineral spheres in the place of harmful microbeads. Reviewers rave that their skin is noticeably softer, smoother, brighter, and firmer after just one use!
15 | This Drybar blow dryer brush
SephoraFew things instantly change your look quite like a good blowout. This Drybar dryer brush puts the technology of a high-powered blow dryer directly into a round styling brush, cutting your toolkit—and time spent—in half. It’s ergonomic, lightweight, and convenient, and allows you to spend you morning doing more important things—like sleeping in!
