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The Hilarious Story Behind Mila Kunis & Ashton Kutcher's New Super Bowl Ad

The couple jumped at the opportunity to star in a Cheetos commercial with Shaggy.

Every year, celebrities appear in a new round of Super Bowl commercials that grip millions of football fans watching the big game. Of course, it's big business for brands and stars, but this year, some celebrities have other reasons for making those ads, aside from the money. In a new interview with Entertainment Tonight, Mila Kunis said she made a Super Bowl ad with her husband, Ashton Kutcher, for a very funny reason. Read on for the story behind their new Cheetos ad, and for an update on another celebrity family, check out Heidi Klum's Rare Photo of All Four of Her Kids Together.

All parents crave alone time now and then, but with the COVID-19 pandemic, families have been spending much more time together than usual. That's why Kunis admitted she and Kutcher jumped at the opportunity to be without their two children for a little while, even if they were doing so by going to work.

Read on to see what Kunis had to say about doing the Super Bowl ad for Cheetos featuring rapper Shaggy and why she's turned down Super Bowl commercials in the past. And for one celebrity kid following his father's legacy, See James Gandolfini's Lookalike Son as Tony in the "Sopranos" Prequel.

Kunis and Kutcher said they needed some time away.

Mila Kunis Ashton Kutcher
Kathy Hutchins / Shutterstock

After nearly a year staying at home with their kids, Kunis and Kutcher jumped at the opportunity to get out of the house. The two actors have a daughter, six-year-old Wyatt, and a son, four-year-old Dimitri.

"It was quarantine and we were stuck with our children for nine, 12 months at this moment, and I was like, 'Two days, baby! Two days off,'" Kunis told Entertainment Tonight. "Literally we were like, 'Yeah, OK, let's do it.' And so we did it. And I hate saying it but we were like, 'Freedom!' … It was amazing!"

Kunis added, "I love my children so very much! So, so much!" But, she said, she's never been so happy to wake up at 5 a.m. "I literally skipped out of the house," she said. "My kids were like, 'You're abandoning us!' And I was like, 'Relax.'"

And for one celebrity kid who's all grown up, check out Madonna's Daughter Lourdes Looks Just Like Her in New Ads.

They had a couple more reasons for doing the commercial, too.

Mila Kunis Super Bowl ad

Kunis also said she and Kutcher were excited to work together again after previously starring on That '70s Show, where they played teenage couple Jackie and Kelso. Since they thought the Cheetos ad was funny when they were sent the idea, they decided to go for it and reunite on screen. Kunis explained, "This one comes around, I started laughing so hard and Ashton was like, 'This is kind of funny.' And I was like, 'We should do it!'"

Kunis was also relieved that it wasn't the typical Super Bowl commercial she'd been offered in the past. "Every time I've ever been offered a Super Bowl ad it's always a female having to be scantily clad," she said.

And for more celebrities who've stood up against sexism, check out Kate Beckinsale Slams Fan for Demanding "Beautiful Pictures" of Her.

The couple previously spoke out about life in quarantine.

Ashton Kutcher Mila Kunis Live with Kelly and Ryan
Live with Kelly and Ryan/YouTube

In May 2020, Kunis and Kutcher appeared on Live with Kelly and Ryan and were asked what they've learned about each other while quarantining. "We're homeschooling our kids now. We're piggybacking on what the school's Zoom sessions are doing and extending it. And I have learned about myself, I am not a good teacher. And I clearly don't have that skill set, but my husband's fantastic at it," Kunis said.

Kutcher said that he learned even more about how good Kunis is at multitasking. "I have to go to a closet to get my work done so the kids aren't zooming through, and she can be teaching the kid how to ride a bike, while cooking, while on a producer call at the same time and somehow pull it all off, and I don't know how you do that," he said. "It's even more amazing than I thought it was."

During their Live with Kelly and Ryan interview, Kutcher and Kunis also noted how fortunate they are, considering many parents are struggling to make ends meet during the pandemic. "We're just really, really lucky, and our appreciation for that grows every single day and also our appreciation for the folks who have to continue to go to work during this and risking their lives to be on the front lines of this effort," Kutcher said. "We're just madly appreciative of our circumstances."

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Their commercial has already been released.

Mila Kunis Ashton Kutcher super bowl ad 2

As has become common in recent years, companies release their Super Bowl ads—or parts of the ads—online before they even air on TV. Cheetos released two teasers clips of Kunis and Kutcher's ad, as well as the full commercial. There's a clip that shows Kunis doing some very dramatic acting, before being interrupted by Shaggy, who says "stick to the line I gave you." Then, his hit song "It Wasn't Me" starts playing. The other teaser shows Kutcher receiving photographic evidence of something in an envelope that also contains an empty bag of Cheetos' new Crunch Pop Mix.

Then, there's the full ad, which is based around Shaggy's song. Kutcher keeps catching Kunis stealing his Cheetos, but, after being coached by Shaggy, she only responds, "It wasn't me."

Kutcher and Kunis are just one couple who dated after appearing together on screen. Read about more with 15 Onscreen Couples You Totally Forgot Dated in Real Life.

Lia Beck
Lia Beck is a writer living in Richmond, Virginia. In addition to Best Life, she has written for Refinery29, Bustle, Hello Giggles, InStyle, and more. Read more
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