It's easy to walk into a Target to buy paper towels and only paper towels and the next thing you know you're perusing the beauty aisle. We've all been there. That's simply because the retailer is slowly but surely becoming a makeup lover's paradise.
Sure, you can still pick up a bottle your favorite affordable shampoo, but now you can also leave with a plethora of luxury beauty products, too—thanks to the store's acquisition of Dermstore in 2013. Ahead, find our favorite picks you won't be able to resist.
1 | No7 Laboratories Line Correcting Booster Serum
Courtesy of Target$42; buy now at target.com
Diminish signs of aging with this non-invasive wrinkle treatment by British skincare brand No7. When this serum launched in the U.K. in April, it had a waitlist some 17,000 names long. Apply it directly to wrinkles and fine lines (as opposed to all over your face) every morning and night. It's clinically proven to reduce signs of aging in just 12 weeks.
2 | Sunday Riley, Luna Sleeping Oil
Courtesy of Target$105; buy now at Target
Feel like a million bucks as you drift off to sleep with this retinol-infused face oil that promises to diminish wrinkles, fine lines, and pores. You'll wake up with radiant, revitalized skin, thanks to the soothing properties of the oil's blue tansy and German chamomile.
3 | Harry Josh Pro Tools Pro Dryer 2000
Courtesy of Target$249; buy now at target.com
The blow dryer behind beloved celebrity hairstylist Harry Josh doesn't disappoint. It's handmade in France, weighs just under one pound, and includes an ion generator that you can switch on and off depending the look you're going for (use the ionic setting for straight styles and the nonionic setting for volume). Seriously, it's worth every penny.
4 | Mason Person, Popular Mixture Brush
Courtesy of Target$205; buy now at Target
A cult favorite among celebrity hairstylists for detangling hair without summoning frizz, this Mason Person classic is as lush as you can get in the hair-brush category.
5 | Oribe Gold Lust Liter Set
Courtesy of Target$285; buy now at Target
Although this reparative shampoo and conditioner duo doesn't actually have gold in it, your hair will feel like a million bucks after a few uses, especially if it's dry or damaged. Not to mention, Oribe's sophisticated signature scent—a mix of bergamot, white butterfly jasmine, and sandalwood—is so well-loved that the hair care line even created a perfume to match it.
6 | HydroPeptide HydraFlora Probiotic Essence
Courtesy of Target$68; buy now at Target
After cleansing and toning, slather this serum on your face and neck every evening to wake up with balanced and glowing skin. If you use it in the morning, you'll also want to follow up with moisturizer and SPF.
7 | Clarins Tonic Body Treatment Oil
Courtesy of Target$42.49; buy now at target.com
Chock full of plant extracts, Clarins' luxurious body treatment encourages skin firmness and suppleness. The treatment is especially good at preventing stretch marks for expectant mothers.
8 | SkinCeuticals C E Ferulic
Courtesy of Target$166; buy now at Target
This incredibly potent vitamin C and E ferulic serum can brighten and moisturize the skin. If you don't trust us, trust the experts. "Ferulic acid is a potent antioxidant that is found in many plants," says cosmetic chemist Ron Robinson. "Studies show that when it's combined with vitamin C and vitamin E, the synergy provides significant protection from UV rays, which can cause cancer. This protection can help prevent sun damage and premature aging." And for more beauty products to try this year, check out the 30 Best Beauty Products As Picked by Cosmetologists.
9 | Replenix PROLash Eyelash Enhancing Serum
Courtesy of Target$98; buy now at Target
Have you overdone it on the eyelash extensions? Fret not. Coat eyelashes twice a day with Replenix's PROLash Eyelash Enhancing Serum. The amino acids and peptides will condition the lashes and strengthen any damaged hairs.
10 | Sigma Beauty Dimensional Brush Set
Courtesy of Target$82; buy now at Target
If you're in the market for new brushes, this four-piece Kabuki set is for you. With its angled edges and soft bristles, these brushes guarantee a flawless application.
11 | RMS Beauty Living Luminizer
Courtesy of Target$38; buy now at Target
It's all about the dewy look these days. Shine on without looking sweaty with this non-greasy, creamy potted highlighter. It glides onto the skin easily and naturally accentuates the cheekbones, brow bones, nose, and more.
12 | BY TERRY Tea to Tan Face & Body
Courtesy of Target$88; buy now at Target
No matter what season it is, there's no shame in wanting a little extra color. This quick-drying bronzing water spray uses fruit-active essence to tone the skin and build a natural-looking tan. Plus, it's full of other antioxidants that'll keep your skin soft and radiant.
13 | Kevyn Aucoin The Sculpting Powder
Courtesy of Target$44; buy now at Target
The late makeup artist Kevyn Aucoin was a pioneer in the art of facial contouring. Get the look with his signature lightweight sculpting powder.
14 | Tarte Cosmetics Smooth Operator Amazonian Clay Loose Finishing Powder
Courtesy of Target$33; buy now at Target
Apply this powder as the last step in your routine to set your makeup, minimize pores, and keep shine at bay. It's also the perfect powder to keep in your purse for any on-the-go touch-ups.
15 | La Roche-Posay Anthelios AOX Daily Antioxidant Face Serum with Sunscreen
Courtesy of Target$42.99; buy now at target.com
Head to France and you'll find La Roche-Posay in practically every pharmacy. The brand is known for its quality lightweight sunscreens. This one, perfect for applying under makeup, is worth the splurge. It soaks into the skin quickly and leaves absolutely zero greasy residue.
16 | Vichy Aqualia Thermal Rich Hydrating Face Moisturizer
Courtesy of Target$31.49; buy now at target.com
Another skincare brand that hails from France, Vichy uses thermal water from the hot springs of its namesake town in all of its cult-favorite formulations. This cream will keep your skin plump and moisturized all day long.
17 | Supergoop! Daily Correct CC Cream SPF 35
Courtesy of Target$34; buy now at Target
This broad spectrum tinted moisturizer packs a serious punch. It protects your skin from UVA and UVB rays and works as a primer, foundation, and sunscreen. On top of all of that, it self adjusts to your skin tone and provides a significant amount of coverage. Could you ask for anything more?
18 | Pixi by Petra Flawless Beauty Primer Even Skin
Courtesy of Target$35; buy now at target.com
Use this pearl and truffle extract peach-tinted primer on top of your moisturizer and under your foundation for a youthful glow.
19 | Josie Maran Argan Matchmaker Serum Foundation
Courtesy of Target$45; buy now at Target
Thanks to the power of the vitamin E and the other essential fatty acids found in argan oil, this Josie Maran foundation is able to moisturize and color-correct at the same time. It's no wonder argan oil is commonly referred to as liquid gold.
20 | Josie Maran Argan Moonstone Drops
Courtesy of Target$48; buy now at Target
For a complete Josie Maran look, layer this argan oil infused primer under the brand's foundation (above) for a smooth base and a dewy glow. It's a match made in heaven.
21 | Tarte Cosmetics Love, Trust, and Fairy Dust Eyeshadow Palette
Courtesy of Target$39; buy now at Target
A product inspired by Peter Pan? Count us in. This whimsical eyeshadow set offers 11 different shades in various neutral and light pink hues that make it perfect for everyday use. There's even a highlighter in the middle of the wheel to get those cheekbones popping.
22 | Verso Lip Serum
Courtesy of Target$65; buy now at Target
In the dead of winter (or the dry heat of summer, for that matter), it's important to keep your lips hydrated. This retinol 8 and hyaluronic acid infused treatment does just that and more. Apply it morning or night and you'll have soft, supple, younger-looking lips.
23 | Dr. Brandt Limited Edition Pores No More Pore Refiner Primer
Courtesy of Target$45; buy now at Target
Its name doesn't lie. Another cult favorite, this incredibly lightweight primer mattifies the skin and temporarily camouflages pores. You'll want to take endless #nofilter selfies after using it.
24 | Perricone MD No Makeup Foundation
Courtesy of Target$60; buy now at Target
If your makeup philosophy is to make it look like you're not wearing any, this lightweight and sheer foundation will deliver. It even aims to improve your skin's appearance over time.
25 | Korres Wild Rose Smoothie Brightening Priming Moisturizer
Courtesy of Target$45; buy now at Target
Infused with vitamin C, rosehip oil, and other natural ingredients, this moisturizer promises 24-hour hydration. It can be worn alone or act as a priming base to ready your skin for makeup application.
26 | Instyler Straight Up Ceramic Straightening Bursh
Courtesy of Target$44.49; buy now at target.com
If you're a woman on the go who doesn't want to spend hours styling your hair, this inventive brush is your new BFF. It heats up in seconds and quickly smooths and flattens hair as you brush.
27 | Russell Organics Enzyme Masque
Courtesy of Target$44; buy now at target.com
Apply this vegan pomegranate enzyme gel mask for 20 minutes. The hyaluronic acid and aloe vera will gently exfoliate and brighten the skin. And the rose, apple, peach, pomegranate scente will soothe your senses.
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