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These Are the Most Popular Holiday Gifts of 2020, According to Google

If you're looking for the perfect gift for everyone on your list, look no further.

Ninja Foodi digital air fryer

As anyone who’s ever tried to feign enthusiasm for a gift they were less than thrilled to receive can attest, there’s a major difference between getting a present and getting the right present. Luckily, Google has made it easier than ever to find the right gift for everyone on your list this year. The search giant has released its 2020 Shopping Gift Guide, which reveals the most searched items of the year in seven different categories. We’ve narrowed the list of the most popular gifts on Google down to the top three in each category, from presents for your favorite fitness enthusiast to thoughtful gifts for the little ones on your list—so read on to discover everything you need to make their holiday season a happy one. And for more presents they’re sure to love, This Is the No. 1 Etsy Gift People Want This Year, CEO Says.


Best Life's editors have scoured the internet to bring you the best products out there, and we're hoping you'll love them as much as we do. Full disclosure: we may earn a commission for anything you purchase through links on this page, but that doesn't mean you'll pay more for them (we'd never do that to you!). Pricing and availability are accurate as of the piece's initial publication date, but it's the internet and we can't guarantee that these sweet, sweet deals will last forever, so scoop them up before someone else does!

For home chefs: Mr. Coffee iced coffee maker and tumbler

mr coffee iced coffee maker and tumblerAmazon

Have someone on your list who still drinks iced coffee when the weather’s freezing? Then they’re sure to love this Mr. Coffee iced coffee set, which comes with its very own reusable tumbler—perfect for taking those morning pick-me-ups on the go.

And for more housewares they’re sure to love, check out these 20 Amazing Home Decor Items You Won't Believe Are from Target.

Amazon
$92

For home chefs: Ninja Toaster Oven with Air Fryer

air fryer toaster ovenWalmart

Healthy eating is about to get a whole lot easier for one person on your list. With this Ninja toaster oven and air fryer, they can whip up everything from roasted chicken to French fries without any unnecessary oils.

And if you want to make their holiday is bright, check out these 20 Amazing Stocking Stuffers Under $20 Everyone Will Love.

Walmart
$199 $169

For home chefs: Breville Nespresso Essenza Mini

breville nespresso machineWalmart

Who needs a trip to the coffee house when you’ve got a Breville Nespresso Essenza Mini at home? This magical machine can make delicious coffee, espresso, lattes, and cappuccinos with just the touch of a button.

And for more great gift ideas delivered to your inbox, sign up for our daily newsletter.

Walmart
$190

For exercise enthusiasts: The North Face Women's Yukiona Mid Winter Boots

white north face hiking bootsThe North Face

Staying fit this winter is about to get a whole lot easier for your favorite hiker. With a waterproof, insulated design made using recycled materials, these boots look every bit as good as they feel.

And if you want to wow someone special on your list, discover The 50 Best Gifts for Your Wife Under $50.

The North Face
$160

For exercise enthusiasts: Fitbit Versa 3

fitbit versa with pink bandFitbit

If you want to splurge on someone special, consider the Fitbit Versa 3 fitness tracker. With fitness and heart rate monitors, GPS, music, and sleep optimization software, it can help make anyone healthier from the moment they wake up to the moment they hit the pillow.

Fitbit
$230

For exercise enthusiasts: The North Face Shellista II Mid Women's Boot

north face brown leather bootsThe North Face

Hiking boots don’t have to be bulky or unfashionable. These stylish waterproof leather Shellista II mid-height boots from The North Face are just as practical on a snowy winter hike as they are on a walk to the store.

The North Face
$140

For techies: ASUS GeForce RTX 3080

asus geforce gaming cardNewegg

If you’ve got a video game enthusiast on your list, they’ll flip when they see this graphics/video card under the tree. Perfect for bringing their favorite games to life (or even Bitcoin mining), it’s a show-stopping gift for any gamer.

Newegg
$850

For techies: Apple Watch Series 6

apple watch series 6 with green bandApple

Whether they’re using it to track their exercise, communicate with friends, or just set their alarm for the morning, an Apple Watch Series 6 is the perfect gift for anyone who wants to stay connected wherever they go.

Apple
$399 and up

For techies: Apple iPhone 12

apple iphone 12 with blue backApple

Of course, if they’re not into wearable devices, the Apple iPhone 12 is a pretty terrific gift too. In addition to the wealth of apps available for download, with its upgraded camera, it’s perfect for immortalizing all those once-in-a-lifetime moments.

Apple
$799 and up

For home décor fans: A white artificial Christmas tree

white artificial christmas tree with lightsWalmart

Who says Christmas trees should only come in green? This striking 6.5-foot white artificial tree is the perfect complement to any existing décor scheme, whether they’re into minimalist design or love retro kitsch.

Walmart
$39

For home décor fans: A propane patio heater

silver propane patio heaterHome Depot

With COVID still spreading, people are frequently braving the cold to see their loved ones outdoors. If you’ve got someone on your list who’s trying to play it safe this year, this propane patio heater is sure to be a huge hit.

Home Depot
$149

For home décor fans: LED string lights

multicolored led string lights Amazon

Lights aren’t just for the holiday season. With this color-changing light strand, anyone on your list can make their bedroom, bathroom, or even their work desk a little bit more fun.

Amazon
$34

For wellness enthusiasts: Ulta 12 Days of Beauty calendar

ulta beauty advent calendarUlta

Looking for a great alternative to a traditional advent calendar? This Ulta 12 Days of Beauty set comes with everything they’ll need to create a stunning makeup look, from eye shadow to lip gloss.

Ulta
$20

For wellness enthusiasts: Sauvage by Christian Dior

sauvage by christian dior perfumeSephora

Finding a signature scent can be a challenge, so help out the perfume newbie in your life by gifting them this acclaimed Dior Sauvage perfume. With notes of bergamot, pepper, and amberwood, this spicy scent smells amazing on everyone.

Sephora
$77 and up

For wellness enthusiasts: Oral-B iO Series 9 Rechargeable Toothbrush

oral b electric toothbrushOral-B

What’s more alluring than a bright, white smile? With this Oral-B toothbrush, they can keep those pearly whites gleaming—and more importantly, keep the dentist off their case.

Oral-B
$350 $250

For gamers: Sony PlayStation 5

playstation 5 in whiteStockX

The Sony PlayStation 5 is, without a doubt, the hottest gaming system of 2020. The only problem? Once you see how fun it is, you might want to get one for yourself, too.

StockX
$931 and up

For gamers: Microsoft Xbox Series X

microsoft xbox series xStockX

Have an Xbox fan on your hands? The Series X is Microsoft’s most powerful gaming system to date, with faster load times and better visuals than any Xbox that came before it.

StockX
$750 and up

For gamers: Microsoft Xbox Series S

microsoft xbox series xBest Buy

If you’re looking for an impressive gaming system with a small footprint, look no further than the Xbox Series S. The disc-free console is Microsoft’s smallest Xbox to date, but still packs all the power they need to play their favorite games.

Best Buy
$300

For kids: CoComelon Musical Bedtime JJ Doll

baby doll with blonde hair holding teddy bearAmazon

Inspired by the beloved YouTube series of the same name, this JJ doll from CoComelon is sure to delight any young kids on your list. It even plays the show’s popular “Yes, Yes, Bedtime” song, perfect for lulling your little one to sleep.

Amazon
$67 and up

For kids: Squishmallow 16" Gordon Shark

gray plush shark toyAmazon

If the kids on your list are on the younger side, this soft Squishmallow Gordon shark is the perfect gift. If they’re a bit older, the swag bag the adorable plush stuffed animal comes with will keep them occupied for hours.

Amazon
$59

For kids: Pokémon: Hatterene V - Champion's Path Box

pokemon trading card boxAmazon

What does a Pokémon enthusiast need to become a top trainer? The right tools, of course! And that’s exactly what they’ll get with this Champion’s Path collection box, which comes with one Hatterene V foil card, one oversized Hatterene V foil card, four Pokémon TGC Champion’s Path booster packs, and a code to play the Pokémon Trading Card Game online.

And for more gift ideas, Here Are Oprah's Favorite Things of 2020 Under $50.

Amazon
$26