20 Best Generic Products From Target

Tank tops, chips, mouthwash—Target has it all.

20 Best Generic Products From Target
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Most bargain buyers abide by the same general set of guidelines: never pay retail, always take advantage of sale holidays, etc. But what separates the new-to-saving novices from the retail pros is a knowledge of specific store brands.

You see, all of the coupons and sales in the world still can’t compare to the prices that generic brands offer—particularly at a store like Target, where there are store-brand versions of everything from mirrors to medications. To get you started on your savings journey, we’ve rounded up the best Target store-brand products on the shelves.

1
Project 62 Round Decorative Brass Wall Mirror

Target Gold Mirror {Target Store-Brand}

The Project 62 Round Decorate Brass Wall Mirror is like the Beyoncé of Target store-brand products. Elegant and adaptable, the gold-rimmed mirror has a cult following and is touted as one of Target’s best in-house home accessories—and at just $50, it’s easy to see why devotees call it the “perfect mirror.”

2
Up&Up Generic Tylenol

Target Generic Tylenol {Target Store-Brand}

All it takes is a quick look at the ingredients on Target’s Up&Up Acetaminophen caplets to realize they’re the exact same product as name-brand Tylenol. And seeing as 100 tablets of Target’s store-brand medication costs just $7.89 compared to anywhere from $10 to $12 for the same amount of regular Tylenol, the fiscally responsible and sensible move is to go with the generic product.

3
Market Pantry Ketchup

Market Pantry Target Ketchup {Target Store-Brand}

Some generic ketchups are watery and lack in flavor, but Target’s isn’t one of them. In an elaborate taste test, Consumer Reports even ranked the store-brand condiment on the same level as Heinz, noting that its flavor profile was “remarkably similar” to the popular name-brand product.

4
Archer Farms Frozen Appetizers

Archer Farms Frozen Appetizer {Target Store-Brand}

“The archer farms [sic] frozen snack foods are pretty [dang] good, IMO,” wrote one user on a Reddit thread about the best Target buys. “If you can find the pork empanadas, I highly recommend them.”

5
Up&Up Sunscreen

Target Sunscreen {Target Store-Brand}

According to the experts over at Consumer Reports, the Up&Up Sport SPF 30 sunscreen provides “excellent” UVB protection and “very good” UVA protection, both of which are necessary in order to prevent sun damage side effects like wrinkles and skin cancer. And seeing as the FDA regulates the entire sunscreen industry—generic brands included—you can trust that any sunscreen you buy at Target is going to keep you safe from the scorching sun.

6
Up&Up Diapers

Target Up&Up Diapers {Target Store-Brand}

Babies—or their parents, at least—are big fans of Target’s Up&Up diapers. Even the experts at the Good Housekeeping Institute gave the napkins a solid 4.5-star rating, noting that they had “excellent absorption speed” and “little to no fluid release.”

7
Market Pantry Frozen Vegetables

Market Pantry Frozen Vegetables {Target Store-Brand}

If you like the sound of a peas, corn, green beans, and carrots melange, then you’ll love Target’s Market Pantry Frozen Mixed Vegetables. And don’t worry about the quality of Target’s veggies: according to Consumer Reports, the store’s frozen medley is just as good as Birds Eye’s, but with a lower price to boot.

8
California Roots Red Blend

Target Red Wine {Target Store-Brand}

Out of all of Target’s California Roots wines, the $5 Red Blend is by far one of the most popular and praised. In fact, when Vine Pair gathered up a panel of professional sommeliers, even they were “impressed” by the “balanced and complex” sip!

9
Archer Farms Trail Mix

Target Archer Farms Trail Mix {Target Store-Brand}

Critics and consumers alike go nuts—pun intended—for Target’s Archer Farms Trail Mix. The “flavorful” medley, as Consumer Reports described it, is on par with similar name brand snacks, and online reviews rave that the savings-friendly snack is “addictive” and “everything you love in one bag.”

10
Market Pantry Ice Cream

Target Vanilla Bean Ice Cream {Target Store-brand}

Though name-brand ice creams are certainly delicious, their prices are not the most competitive. A better alternative? Target’s Market Pantry line of frozen treats. According to Consumer Reports, the store’s generic offerings taste just as good as Breyers and are significantly cheaper.

11
Market Pantry Smooth Ranch Tortilla Chips

Target Smooth Ranch Chips {Target Store-Brand}

Cheaper and “even better” in the taste department than leading brands, the Market Pantry Smooth Ranch Tortilla Chips are one of Target’s most popular generic products. One consumer even noted on Target’s site that though they were “skeptical” about trying a name brand dupe, they actually found these chips to be “better” thanks to a seasoning that is “distributed evenly over each chip.”

12
Archer Farms Maple Syrup

Target Maple Syrup {Target Store-Brand}

There’s a lot to love about Target’s Archer Farms Pure Maple Syrup. Not only did Consumer Reports call the sticky condiment with “caramelized, slight vanilla, woody flavors” “very good,” but at just $0.95 per 1/4 cup, it’s just as much a money-saver as it is a mouthwatering treat. And for more ways to save money on food, make sure to avoid these 15 Grocery Shopping Mistakes That Are Killing Your Wallet.

13
A New Day Women’s Any Day Tank

A New Day Tank Top {Target Store-Brand}

Women swear by this staple tank courtesy of Target’s in-house brand A New Day. It’s cheap, it’s sleek, it’s a good length, and it comes in a bunch of fun colors—and really, what more could you ask for from a tank top?!

14
Up&Up Tissues

Target Ultra-Soft Tissues {Target Store-brand}

According to the testers at the Good Housekeeping Institute, the Up&Up Ultra Soft Tissues are some of the best when it comes to bargain brands. After testing the tissues, the Institute found that they were thick, soft, and durable—even against “strong blowers” who need a tough tissue.

15
Threshold Sheets

Target Sheets {target store-brand}

“Many of the cheaper sets we tested for our cotton sheets guide felt scratchy or cheap, but not the Threshold Performance 400 Thread Count Sheet Set,” wrote New York Times review site The Wirecutter about Target’s exclusive savings-friendly sheets. “In our tests they performed better than sets four times the price.”

16
Up&Up Mouthwash

Target Mouthwash {Target Store-Brand}

There’s no need to spend more money on name brand mouthwashes. Though it’s easier to trust the quality and efficacy of a brand like Listerine over anything generic, several of Target’s dental health products actually have the American Dental Association’s seal of approval. Such products include the Up&Up Anticavity Flouride Mouth Rinse, the Up&Up Kids’ Anticavity Flouride Rinse, and the Up&Up Antiseptic Mouth Rinse.

17
Market Pantry Tuna

Target Tuna {Target Store-Brand}

Tuna fish is tuna fish, regardless of who packages it. In fact, when Chowhound gathered together some editors to compare the taste of Market Pantry Tuna to Starkist Tuna, they found that they were “too similar to tell apart.”

18
Archer Farms Brownie Bites

Target Brownie Bites {Target Store-Brand}

The only difference between Target’s brownie bites and those of other brands is the price. Otherwise, the two look the same, taste the same, feel the same, and, well, are the same in basically every way.

19
Market Pantry Wild Blueberries

Target Wild Blueberries {Target Store-Brand}

When fresh blueberries are out of season, shoppers flock to Target to stock up on the Market Pantry Wild Blueberries. The store’s frozen wild blueberries are a great alternative when fresh fruit is overpriced or unavailable—and since they contain no added sugar, you’re essentially getting the same product you would from the fresh produce section.

20
Market Pantry Tortilla Chips

Target Tortilla Chips {Target Store-Brand}

In all honesty, it’s hard to tell one tortilla chip apart from another, especially when it’s covered in a dip like salsa or guacamole. So the next time you’re prepping to host a big party, opt for Target’s Market Pantry Tortilla Chips instead. Not only will it save you money, but taste tests have found that the chips are the “same size, shape, color, [and] taste” as Tostitos. And for more party planning advice, check out these 20 Creative Ways to Turn Your Backyard into an Amazing Party Space.

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