The 10 Most Powerful Fashion Brands on the Planet
The data is in, and here are the industry leaders.
On Monday, fashion industry website The Business of Fashion released a list of the hottest brands in fashion for the third quarter of 2017 (also known as "July through September"). The data was analyzed in partnership with Lyst, a search platform that tracks 4.5 million data points per hour from over 65 million annual consumers, five million products and 12,000 brands, and it includes some very familiar names like Balenciaga, Gucci, Valentino, and Givenchy.
The trend is also reflective on the rise of rappers and hip-hop artists as style influencers.
Rihanna is the queen of this type of luxury streetwear, as everything she wears looks like it was pulled randomly out of a closet, cut in various places, and pulled together to look effortlessly cool.
Off-White, which Rihanna seems to frequently wear, is not the only example of this growing trend. As noted by BoF, "this quarter, four of the five new entrants to the Lyst Index—Off-White, Stone Island, Moncler, and Raf Simons—are right in the streetwear sweet spot, making an appearance in the top 10 for the first time."
Even Balenciaga, which was founded in 1914, has streetwear to credit for its ability to knock Gucci out of the top spot on the list.
So, if you're aiming to look cool and trendy this winter, you better put away that little black dress and pull out a pair of overalls, white sneakers, and some crazy jewelry and putting it together in whatever way moves you. Because all those classic rules of wearing white after labor day and matching your bag to your shoes are out the window—it's a crazy world out there, and the only rule is there are no rules.
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