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Meghan Markle's 10 Favorite Brands That Became Instant Bestsellers

"The Meghan Effect" has been royally good for these companies.

Meghan Markle will officially join the royal family when she marries Prince Harry tomorrow at St. George's Chapel, but she's been the queen of the instant bestseller ever since we learned she and the prince were a couple. From helping turn little known brands into overnight successes to making traditional togs trendy again, "The Meghan Effect" has been a huge boon to these fashion labels. Want to dress like Meghan? It may take some time—many of these must-have pieces are sold out, while others are on back order. But hey: there are always knock-offs! And for more ways to dress like royalty (literally), check out these 10 Style Rules The Royal Family Must Follow.

Line the Label 

meghan markle line the label coat Meghan Markle's Favorite Fashion Brands

$750; buy now at (sold out)

When Prince Harry and Meghan announced their engagement in November, she wore a white wrap front coat by the Canadian brand Line the Label for the photocall. Their site was deluged with so many visitors it crashed. Oh, and the coat sold out. And for more fashion straight from Meghan's wardrobe, check out our exclusive report on who's likely designing her wedding dress.


P.A.R.O.S.H. fitted bow detail dress Meghan Markle's Favorite Fashion Brands

$508; buy now at (available in non-green shades)

Fashionistas made this sleeveless dark green dress with a bow detail at the waist by Italian label P.A.R.O.S.H. an immediate hit. Madame Tussaud's wax museum dressed its very lifelike model of Meghan in the same dress.

Mother Denim 

Mother Denim Meghan Markle's Favorite Fashion Brands

$228; buy now at

When Meghan wore a pair of distressed cropped Mother jeans for her first appearance at the Invictus Games last fall, she got the Los Angeles-based company lots of attention—and lots of sales. And for more ways to cop the bride-to-be's look, learn the 15 Ways Meghan Keeps the "Markle Sparkle."

Misha Noono

husband shirt Meghan Markle's Favorite Fashion Brands

$185; buy now at

At that same appearance at the Invictus Games, the white shirt Meghan wore (presciently named "The Husband Shirt") designed by her good friend Misha Noono, helped catapult the niche designer into the fashion mainstream with millions of dollars worth of free publicity.


Barbour Lightweight Durham Jacket

$429; buy now at

A longtime favorite brand of the royals and prepsters everywhere, when Meghan was spotted in the brand in Kensington High Street toting a huge bouquet of flowers back home to Nottingham Cottage, trendsetters took note and joined traditionalists in their love for this classic all-weather coat. Everyone from Queen Elizabeth II to Kate Middleton has a Barbour coat—and now Meghan is the latest poster royal for the brand.


Hunter boots Meghan Markle's Favorite Fashion Brands

$150; buy now at

The rubber boots by the British label Hunter, which have been available in a variety of colors for years, are a wardrobe staple for stylish women of all ages. Having Meghan give her now royal seal of approval has renewed interest in the brand.


ELODIE Military wool coat Meghan Markle's Favorite Fashion Brands

$750; buy now at

Meghan loves long coasts and on a visit to Nottingham in last year, she wore the 'Elodie' navy double breasted wool coat by Canadian label Mackage. The designers of the brand, Eran Elfassy and Elisa Dahan, were quoted as saying their website traffic increased five times over their usual number of visitors when photos of Meghan in their coat showed up online.


Mackage 'Mai' Sand Belted Wool Coat with Waterfall Collar

$750; buy now at

The taupe belted wool coat with the wide shawl collar by MAI Meghan wore on a visit to Northern Ireland sold out in hours. There is currently a waiting list for the taupe version, although the coat is currently available in pink.


Strathberry Midi Tote Meghan Markle's Favorite Fashion Brands

$667; buy now at

Meghan loves small, unusual handbags and when she carried the burgundy and navy Strathberry Midi Tote, it sold out "in minutes" according to company founders Guy and Leeanne Hundleby. They told Reuters, "Visitor numbers to the website were also amazing. At one stage they were up tenfold against our daily average … We estimate sales this year will increase by up to 20 percent – 40 percent due to increased brand awareness."

Finlay & Co.

Meghan Markle's Favorite Fashion Brands

$180; buy now at

Meghan's signature shades by the British manufacturer have sold out several times over (and are currently on back order until June 23). We last spotted her wearing them today when she was leaving the final rehearsal for her wedding. Something tells us she'll need them now more than ever to keep that 24/7 spotlight from spoiling her view from the top of the social heap. For more on the royal wedding, check out 30 Fascinating Facts about British Royal Weddings.

Diane Clehane is a New York-based journalist and author of Imagining Diana and Diana: The Secrets of Her Style.

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