Justin Bieber's New Crocs Line Just Sold Out in 90 Minutes
The star's Crocs line sold out lightning fast, with avid fans left eager to get their hands on a pair.
Justin Bieber has yet another descriptor to add to his resume: bestselling Crocs designer. The "Intentions" singer released a line of limited edition shoes in collaboration with Crocs on Oct. 13, which sold out in a mere 90 minutes. The bright yellow clogs came outfitted with a number of pop art adornments, called Jibbitz, including a rainbow, pizza, bear, donut, sun, flower, lollipop, and the name "Drew" in two-toned yellow letters. They sold for $60 per pair, but are already appearing on eBay for more than double the price. Read on for more on Bieber's Crocs, and for other shopping updates, This Popular Clothing Chain Just Announced It's Closing 250 Stores.
The Crocs x Justin Bieber with Drew line—which is the pop star's middle name—was sold both through the Crocs website and Bieber's Drew House site. It was a major boon for the much-maligned footwear company. According to an Oct. 1 report from CNBC, Crocs' shares jumped 11 percent after Bieber teased the collaboration by posting a photo of a pair of Crocs floating in a swimming pool to his Instagram the same day.
But this isn't the first time Crocs has tapped a celebrity to create their own line with the brand; Post Malone, Bad Bunny, Luke Combs, Drew Barrymore, and Ruby Rose all have Crocs lines. When Bad Bunny's special-edition Crocs were released in September, the Latin pop star's product sold out in a mere 16 minutes, The New York Times reports. Rapper Post Malone's Crocs line, which came out in Dec. 2019, sold out in under two hours.
Artist Takashi Murakami and designers including Vera Bradley, Vivienne Tam, Christopher Kane, Anwar Carrots, and fashion house Liberty London have also collaborated with Crocs.
The Biebs isn't the only celebrity who's been diversifying his brand lately, however—read on to discover which other major celebrities are launching their own lines. And for more retail news, This Beloved Beauty Brand Is Closing Stores Nationwide.
Bestselling singer (and Justin Bieber's ex) Selena Gomez is making a name for herself in a new arena: beauty products. In September, the "Feel Me" singer launched Rare Beauty by Selena Gomez, a line of cosmetics and accessories sold exclusively through Sephora. And for more insight into what your favorite stars have been up to in quarantine, check out Jennifer Aniston's Adorable New Rescue Puppy, who has the classiest name.
Cardi B took no time parlaying the success of her hit single "WAP" into a line of products. In addition to selling WAP-branded accessories, clothing, raincoats, and umbrellas on her website, the rapper filed paperwork this year to trademark the WAP brand for use on shoes, clothing, jewelry, gym bags, stickers, posters, purses, headwear, and beverages.
With Keeping Up With the Kardashians coming to an end in 2021 after 20 seasons, Kim Kardashian is focusing on her product lines. Having already found massive success with her KKW Beauty and Skims shapewear lines, the multihyphenate star may soon expand her empire to include housewares, having filed paperwork to trademark the name KKW Home in September. And for more A-listers' lines, check out these Celebrity-Approved Home Goods That'll Brighten Up Any Room.
Kim may not be the only member of the Kardashian family expanding their line of products, however. Already a massive success in the fashion world, thanks to his Yeezy collaboration with Adidas, Kanye West filed paperwork in June 2020 to trademark the Yeezy name for use on cosmetics and personal care products. And for more celebrity news delivered to your inbox, sign up for our daily newsletter.
Lauren Conrad's post-Hills career has been a major success, thanks in large part to the former reality star's LC Lauren Conrad collection with Kohl's. The line, which already included everything from clothing to housewares, expanded even further in 2020 with the October launch of Lauren Conrad Beauty, a line of skincare, cosmetics, and bath and body products.