Cardi B Is Bringing WAP to a Wild New Line of Products
The multihyphenate star is lending her brand to a long list of new goods.
Hot on the heels of the success of "WAP," her single with Megan Thee Stallion, which debuted at No. 1 on the Billboard Hot 100 this summer, Cardi B has applied to trademark the acronym WAP for use on a number of new products. According to TMZ, the rapper recently filed paperwork to trademark the WAP brand for use on clothing, shoes, jewelry, purses, athletic bags, headgear, stickers and posters. The multihyphenate star has also applied to use the name on a variety of beverages, including mineral water, fruit juice, sports drinks, sodas, beer, and liquor.
While celebrities frequently file for merchandise trademarks for product lines that never come to fruition, it seems as though the rollout of Cardi B's WAP empire is well underway. The rapper has already launched a number of products bearing the infamous acronym through her official store, including necklaces, hoop earrings, t-shirts, sweatshirts, sweatpants, sports bras, bike shorts, and, in a tongue-in-cheek nod to the song's subject matter, raincoats and umbrellas. However, Cardi B isn't the only star to lend her name to a highly anticipated product line in recent months. Read on to find out which other celeb lines you may be shopping in the near future. And for more great products from your favorite A-listers, check out these Celebrity-Approved Home Goods That'll Brighten Up Any Room.
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Kim Kardashian, who's lent her name to everything from debit cards to jewelry in the past, has found success in recent years with her KKW Beauty cosmetics and SKIMS shapewear lines. According to a Sept. 5 report from People, the Keeping Up With the Kardashians star is eager to expand her product offerings even further, recently filing to trademark KKW Home, which will extend her brand's reach into home furnishings and accessories, bath and shower products, gifts, and "general consumer merchandise." And for more celebrity news, check out these 24 Celebrities Who Still Live in Their Hometowns.
Kim isn't the only member of the Kardashian crew who's exploring new business ventures. Kanye West, whose Yeezy collaboration with Adidas has found a dedicated following, may be branching out into personal care products, too. While the rapper filed to trademark his DONDA brand in 2017 for use on a cosmetics line that never came to be, TMZ reports that, in June 2020, Kanye once again filed for a beauty trademark covering everything from cosmetics to hair care products, this time under his Yeezy label. And for more celebrity power couples, check out these Photos of Celebrity Couples When They First Got Together.
Having found success with his Drew House fashion line, Justin Bieber hinted that his empire may be expanding again in the near future with a surprising collaboration. The "Intentions" singer posted a photo of two Crocs shoes floating in a pool to his Instagram account on Oct. 1, accompanied by the caption "Soon." The Crocs Instagram account commented on the post with a green heart, leading many to believe that the much-maligned footwear brand and the Biebs are teaming up for a launch in the near future. And for more celebrity news delivered to your inbox, sign up for our daily newsletter.
Ariana Grande's signature cat-eye liner and neutral lip combo has inspired countless imitations, and fans eager to steal the star's look may soon be able to do so with Grande-branded beauty products. The singer applied to trademark "Thank U, Next" for beauty products in 2019, launching her perfume of the same name later that year. While it remains to be seen when the rest of Grande's line will drop, it's clear she's already got the audience for it.
Lauren Conrad has seamlessly transitioned from reality star to designer since her LC Lauren Conrad collection for Kohl's, which includes everything from clothing to housewares, launched in 2009. The former star of The Hills is now expanding her eponymous product offerings even further with Lauren Conrad Beauty, a line of cosmetics, skincare, and bath and body products set to debut online and in select Kohl's stores on Oct. 9.
While Selena Gomez had previously lent her name to a line of perfumes, it wasn't until 2020 that the singer joined the ranks of fellow songbirds like Rihanna as a major player in the cosmetics game. In September, Gomez launched Rare Beauty by Selena Gomez, a cosmetics line sold exclusively through Sephora.
Kelly Clarkson didn't let quarantine slow down her business ventures one bit. In April, The Voice judge launched Kelly Clarkson Home in conjunction with retailer Wayfair. Her collection, which incorporates elements of French Country and American modern rustic design, includes everything from furniture to light fixtures to rugs and bedding. The brand dropped its new fall collection in September. And for more great celebrity home lines, check out these 20 Gorgeous Pieces from Drew Barrymore's Walmart Home Collection.