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Costco Shoppers Can't Get Enough of This "Impossible to Find" Item

Customers say the perennially popular product is already flying off shelves.

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There's no shortage of items that Costco shoppers openly adore. From affordable options sold under the company's beloved in-house Kirkland brand label to the infamous hot dog and soda combo at the food court, customers have plenty of reasons to keep returning beyond the bulk bargains. Even the store's seasonal array of baked goods makes fans of the retailer swoon. But now, shoppers have taken to social media to rave about one "impossible to find" item sold at Costco. Read on to see why people can't get enough of this popular product.

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Seemingly random products have been going viral over the past few months.

TJ-maxx store, Quakertown, Pennsylvania - July 14, 2017

Hot ticket items are nothing new, especially when it comes to holiday shopping. But while the rush for Furbies and Tickle Me Elmo might be decades behind us, a few more recent examples show seasonal items can still attract customers in droves—even if they seem like odd choices.

In July, customers got into the Halloween spirit extra early when Home Depot announced the return of its fan-favorite 12-foot tall decorative skeleton dubbed "Skelly." Even months before spooky season, customers picked stores clean of the product so fast that many turned to a dupe sold by Best Buy in the run-up to Oct. 31. Meanwhile, other shoppers clamored over a 12-foot skeletal mummy sold by Lowe's, with some dubbing it a "far superior" option compared to the original thanks to its ability to move and make scary moaning sounds.

Recent trends haven't been limited to oversized lawn ornaments. In August, customers took to social media to spread the word that a decorative rug covered in ghosts had made its return to T.J. Maxx and Marshalls. The item became a surprising must-have the previous year after going viral on TikTok, carrying the trend over and putting the "scary" back in "scarcity" for the second season in a row.

And now, fans are making a run on another product as the holidays approach.

Shoppers say they can't get enough of this "impossible to find" item sold at Costco.

Costco Wholesale in Glen Mills, PA.

Celebrating the holidays usually involves decking out the house in special decorations and reviving old traditions. Often, this involves plenty of food or seasonal treats that help highlight the special time of year. And according to social media, one item that people are turning to for their festivities is a perennially popular Bonne Maman jam advent calendar that's already hit the shelves at Costco, SheKnows reports.

In a TikTok post made on Sept. 5 that has since gone viral with nearly 15,000 likes, user @costco_empties shows that the 12-day version of the beloved product was available at the warehouse retailer. "I know it's early, but these usually sell out quickly and make such a lovely gift!" they write in the video's caption.

Since then, other fan accounts have followed suit. On Nov. 14, Instagram user @costco_doesitagain posted an image of the limited-edition calendar. Commenters expressed joy that the product was available again, but a few pointed out how hard it can be to get your hands on one.

"Ugh, this is impossible to find!" one user replied. Another wrote: "I want this so bad! Can't find it anywhere near me."

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The product includes plenty of special flavors for each day.

A Bonne Maman 12-day advent calendar
Instagram @costco_doesitagain

If you're lucky, you can find the Bonne Maman advent calendar at Costco for $13.99, according to SheKnows. Each includes 11 one-ounce bottles of limited-edition flavors of the company's beloved jam and one honey, including Cherry with Elderflower, Seedless Raspberry, Orange with Cinnamon, Apricot & Mango, Raspberry & Rose, and others. It's an easy festive gift—or self-treat—for anyone who appreciates culinary delicacies.

Fans say that the spreads aren't just for putting on toast, either. "If you mix those preserves with gin, you can make a really good cocktail, just saying," user @thejamiegrayson commented on the @costco_doesitagain post.

And others pointed out that it's not even just the jam itself that's worth the purchase. "I bought this last Christmas for the jars, too," one Reddit user posted in the Costco subreddit thread discussing the calendar. "I sew and quilt, so the jars are great for small craft items like sequins and beads," adding they "are great for salad dressing and other condiments for people who take their lunch."

There's also a larger version of the calendar available for sale online.

woman shopping online
Yuganov Konstantin / Shutterstock

If you're having trouble getting your hands on a Bonne Maman 12-day advent calendar, Costco isn't the only place where you can find one. The product is also currently available for sale on Amazon—but at $29.99, it's more than twice the cost of an in-store find.

But for those committed to jamming through the holiday season, fans of the perennial product point out that there's an even bigger option available. Commenters on the @costco_empties TikTok post say they splurged on the company's larger option. For $39.99, customers can get the full-sized 2022 Limited Edition Bonne Maman Advent Calendar, which expands the offerings to 23 days of different jams. According to the company's website, the festive set has flavors "that cannot be found anywhere else," including Chestnut & Orange with Spices, Pear with Cocoa Nibs, Strawberry with Star Anise and Apple with Caramel & Cinnamon, and one jar of honey.

However, some fans have commented that there is one problem with the day-to-day seasonal item. "I've already opened every box," one TikTok commenter admitted.

Zachary Mack
Zach is a freelance writer specializing in beer, wine, food, spirits, and travel. He is based in Manhattan. Read more
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