Michael Martin
Title:
Writer, Editor, Content Lead
Education:
Bachelor’s degree in Journalism from The University of Kansas
Expertise:
Digital Marketing, Content Strategy, SEO, Social Media, Video Production, Brand Messaging
Experience:
Michael Martin is a copywriter and content strategist with a proven ability to grow audiences and shape brand voice. He’s led creative strategy for wellness and lifestyle brands including Eat This, Not That!, Ro, Legacy, and Beachbody/BODi. A former Editor-in-Chief at Time Out North America, he now runs Smarten Content Works, where he develops high-performing content across digital, email, and paid social. His strengths include SEO-driven storytelling, cross-functional collaboration, and turning insights into campaigns that convert.
