18 Secrets Retailers Don’t Want You to Know

As a consumer you wield more power than you ever imagined.

18 Secrets Retailers Don’t Want You to Know

As a consumer you wield more power than you ever imagined.


Fact: there are deals and discounts lurking in just about every single retail location in America—regardless of whether it’s a supermarket, a department store, or a big-box shop. And the cashiers and salespeople are given far more leverage to negotiate and reduce prices than you ever imagined. To win those deals? You simply need to know the game. With that in mind, here are 20 tricks and tips that all savvy shoppers can use to cut the cost of buying just about anything. And remember: these hold especially true for these 30 Items You Should Never Pay Full Price For.

price matching deals salesmen secrets

You can get online deals in the actual store

We’ve all heard of “showrooming.” It’s when you stroll into a store to check the price and then search online for a better deal. Here’s another trick: show the manager your better deal on your smartphone and they’ll often match it on the spot. Employ your new savviness this holiday season when you’re shopping for the 100 Wow Gifts for The Person Who Has Everything.

ask for sales or giveaways from the salesman

Politeness gets you far

Many major mall stores offer discounts to newsletter subscribers or people in their database. Even if you’re not in their database, simply ask the clerk at the register if there are any deals live right now. If you smile nicely, they might provide you with the very same coupon (usually there are piles of them in the drawers below the register).

make sure to ask the salesmen if prices are up to date

Floor prices aren’t always up to date

Don’t assume the price on a shelf or an item is up to date: discounts are so constant these days that they often outpace staffers’ ability to keep up. If you see a shirt or a pair of shoes on promotion, take it to the register and ask someone to check the current price: you could end up finding out that $49.99 shirt’s current price is $12.99. For more great money-saving advice, here are 30 Ways to Stretch Your Paycheck. 

always go lowest prices to beat the sales price

Price displays are often a trick

Don’t be fooled by “Goldilocks” pricing, when you find three similar products displayed together. Here’s the thing: the shop is aiming to steer you to the middle-priced model, the one that’s “just right” (duh, the nickname), which they’ll be selling at the highest possible margins. My advice? Opt for the lowest priced one. It won’t have all of the features of the other two, but it will be the best bang for your buck. (Note: Goldilocks pricing is often used in bigger appliance and electronics stores.)

build a relationship with the salesperson for deals

You can get VIP treatment

“Clienteling” is retail lingo for “VIP treatment,” in which sales associates at high-end stores show preferential treatment, such as inviting them to so-called pre-sales that offer 30-40% off prices a week or so before the standard sale kicks in. Befriend a sales associate at any store you visit regularly. Since most work on commission they’re keen to build the relationship and secure as much business from you as possible. It’s a win-win for everyone.

bigger ticket items can be haggled down with salespeople

Bigger means cheaper

Remember: the bulkier the item, the more floor space it takes up, which means that a store will be even more amenable to haggling because they’re simply so keen to get rid of it.

salespeople often hide price hikes at the store

Non-perishables are prone to price hikes

Eagle-eyed shoppers usually know when milk or bread or produce is wildly overpriced. But bug spray? Check to make sure you’re not getting ripped off. Stores often hike those prices assuming you won’t notice.

checking receipts is a secret salespeople want to hide

Your receipt is a trove of deals

Literally turn over every receipt you receive—like some shopping Indiana Jones—and you’ll find all sorts of treasure. So-called “Catalina coupons,” generated automatically in response to whatever you’ve bought, are often lurking there on the back of your receipt! So don’t throw it out.

outlet malls can also hide bad deals from shoppers

Outlet malls try to trick you

At an outlet mall, avoid anything marked “Outlet Exclusive.” That’s a sneaky term meaning, “Never Sold at Full Price.” Instead, buy the better goods that are marked down. Oh, and while you’re shopping? Consider these 100 Wow Gifts For the Person Who Has Everything. 

outlet prices aren't always good deals and salesmen know this

Outlet mall price tags aren’t always what they seem

Whenever you see a price tag at an outlet mall, be cautious. Most feature two prices: a high one and then the discount one. If the higher price is flagged anything other than “ORIGINAL PRICE” (two red flags are “COMPARED TO” or “RETAIL VALUE”), you’re probably holding merchandise made especially for the outlet.

floor models being cheaper is a salesmen secret

Floor models are deals sitting in plain sight

Product lifecycles, especially in clothing stores, are so much shorter these days than in the past, so floor models are sitting out for less and less time, making them less vulnerable to public handling and therefore more likely to be in great condition. If no floor model is available, ask them about the clothes the mannequin is wearing in the store window. Chances are the box for that cardigan is long since thrown out. Use that missing packaging as leverage for a haggled discount.

waiting for a better deal is a secret salespeople want to keep

Patience isn’t just a virtue. It’s your friend.

Clothes in most boutiques and specialty stores will linger on the racks for around six weeks after they arrive. Keep track of that must-have pair of pants until that 42-day window is reached, and then plan a trip to the mall after work on a Thursday—that’s when the weekend’s sales are usually first activated.

salespeople can use their discounts for you

You can use an employee discount.

Increasingly, big name stores permit employees to offer a spontaneous discount if asked. One major home improvement store, for example, allows staffers to take $50 off a purchase to help close a sale. After all, this is a simple, cost-effective way of keeping a customer from defecting to a competitor at the final point of sale. If in doubt, find a floor supervisor and just ask. And remember: Smile.

get tough with the salespeople for a discount

There is a magic phrase

It’s simple: “Under what circumstances could I secure a discount for this item?” It’s open-ended and simply can’t be dismissed with a yes or no. (You’re welcome.)

whats in a grocery display isn't always cheaper for you

A big sign does not mean a big sale

Don’t assume that items on prominent display are actually on promotion. Take the supermarket aisle. Those floating islands of deals are the hottest selling spots in the entire store, where product sell-through can increase up to one third. For that reason, retailers will actually often put sluggish-selling stock there to clear overstock without cutting prices.

giving a fake phone number is a great way to fool telemarketers

Say “8-6-7-5-3-0-9”

Yes, seriously. That was Jenny’s number from Tommy Tutone’s 1980s hit. It’s also a handy way to earn member discounts at stores where you don’t—or don’t want to have—a rewards card. Since we all hate telemarketers, it’s the most common fake number given to store memberships for discounts.

Now, this isn’t the most honest tactic, but it works. If a cashier asks for your member number to earn an insider discount, simply tack on the local area code to 867-5309 and take home your deal.

using sharp pricing is a salesperson secret

You can haggle on “sharp pricing”

Research has shown that shoppers are less likely to haggle on items that are sold using a technique known as sharp pricing. In other words, if the tag on that car is $7,429 instead of $7,500, you’re less likely to haggle, as it feels like a more calculated sum set in stone. Don’t be fooled: you can haggle on both.

using your purchasing power is a secret salespeople want to keep

You have the leverage of future business

Give the store an incentive to negotiate with you. Buying a car? Promise that you’ll always come back to the same dealer for servicing. Buying a shirt? Say you need a regular supply for your work wardrobe. If a transaction seems like the first in a long-term relationship, the seller’s far likelier to cave and offer a deal.

Mark Ellwood is a New York-based journalist and author of Bargain Fever: How to Shop in a Discounted World. 

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