Men Who Set the Time: Cash Warren

The successful producer, entrepreneur and husband of Jessica Alba reveals how you, too, can live your best life.

Men Who Set the Time: Cash Warren

The successful producer, entrepreneur and husband of Jessica Alba reveals how you, too, can live your best life.

Cash Warren

It’s hard to imagine Cash Warren having any regrets.

After all, we’re talking about a Yale graduate-turned-critically acclaimed film producer, a successful entrepreneur several times over, and a guy happily married to arguably the most beautiful woman on the planet, Hollywood starlet and millionaire entrepreneur Jessica Alba. No wonder he’s one of our Men Who Set the Time, inspired by the Tiffany & Co. CT60.

Although the always upbeat 37 year-old doesn’t have any huge, Vegas-size regrets, he does have a few things he’d like to tell his younger self about living a richer, fuller life. “I would have pushed myself to try new things and explore the vast worlds of music, culture, and art,” he says. “As I’ve gotten older, there is just less time to indulge one’s self with new interests.”

But, like most men who thrive in today’s fast-paced world, Warren doesn’t have much time to reflect: he’s one busy man. Born and raised in LA—he’s the son of former NBA star and TV actor Michael Warren—he went on to co-found two tech companies before becoming president and co-owner of Verso entertainment, a production house behind such films as “Sole Man” and the Emmy nominated “Crips and Bloods: Made in America.”

Right now he’s also focused on his role as marketing whiz for his two-year-old startup, Pair of Thieves, a company he founded with two of his buddies, which began by selling socks. But not just any socks: If your average pair can be described as a “black suit,” the Pair of Thieves’ website reads, “think of us as David Beckham in a purple tux.” They’re splashed with crazy graphics, come in trendy names (“I Ain’t Scurred,” “Socky Balboa,” and “Socks on Fleek,”), and are all built from performance fabrics. (They’re moisture wicking and breathable.) The company has since expanded its offerings to include matching father-and-son pairs, ultra-quick-drying underwear, and a line of t-shirts.

Though his clothing career is riding high and he’s all but cemented his status as a bankable trendsetter, he says he’s always hesitant to say he’s “arrived.” “I’ve always been motivated by fear,” he says. “So I guess that ‘I’ve made it’ moment will never happen. I still feel like everything could go away tomorrow. It keeps me fresh.”

If he really lives his life in fear, he’s done a terrific job of hiding it, because there’s a mountain of photographic evidence suggesting that his life is actually one hell of a ride. He’s got 246,000 followers on Instagram, where he routinely offers glimpses of his two daughters, Alba, and their family vacations to exotic corners of the world. He also uses the medium to just have fun. (Example post: Warren karate-kicking in mid-air against a pale, sunny sky, flashing a pair of his Pair of Thieves socks, with the caption: “Just practicing how I’m going to greet the first kid who tries to take my daughter out on a date.”)

Ultimately, he credits a few things for his happiness and success. “My wife and my daughters,” he says. “These three ladies have given me the greatest joy I’ve ever known. On a daily basis, they make me think about how I can be my very best for them and for me.”

That and his sense of balance.

“The symbiotic relationship of self-confidence and humility are key to my life,” he says. “Being humble enough to learn from mistakes but also being confident to move forward and continue to shoot for the moon.”

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