Store Fills Every Picture Frame with a Jeff Goldblum Photo, Goes Viral

Whoever came up with this idea deserved a raise.

Store Fills Every Picture Frame with a Jeff Goldblum Photo, Goes Viral

Whoever came up with this idea deserved a raise.

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Photo frames are hard to sell, especially in the digital age, when everyone would rather just flip through images on their phone instead of lovingly placing them inside a frame or carrying a picture of their families around in their wallets. And if you’re selling them secondhand, the chances of anyone picking one up are that much slimmer.

Which is why one charity shop came up with a brilliant marketing strategy for their used photo frames: putting a photo of ’80s and ’90s sex god and cult hero Jeff Goldblum into every single one.

Jeff Goldblum gazing at you with one finger poised on his pursed lips. Jeff Goldblum, sweaty and bare-chested, lying in his Bathsheba pose from Jurassic Park. An older but even more refined Jeff Goldblum beaming from his white turtleneck sweater. You can never have too much Jeff Goldblum. The limit does not exist.

Ever since Twitter user @Simonreah first snapped the photos, they have gone viral, and everyone agrees there’s no better way to sell frames.

After all, Goldblum has enjoyed a special popularity among Millennials. His iconic Jurassic Park line (“Life, uh, finds a way”) has become fodder for memes, and no one can help but notice that he’s aged like a fine wine.

Not to mention, he himself frequently pokes fun at his cult status, which only makes him more popular.

He re-grammed a photo of the giant statue of him that appeared in London to commemorate Jurassic Park’s 25th anniversary in July.

And he retweeted the viral tweet of the charity shop’s recent photo shrine. So, Jeff Goldblum, keep Goldblumming.

For more great celeb stories, check out Halle Berry’s Amazing Response to Seeing Her Poster on Prince Harry’s Old Dorm Room Wall.

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