In This New Goop Holiday Commercial, Gwyneth Paltrow Pokes Fun At Herself

With Goop's new holiday ad, Paltrow proves you can be glamorous and relatable at the same time.

Gwyneth Paltrow Goop holiday commercial

Gwyneth Paltrow's lifestyle brand, Goop, often gets mocked for only catering to the ultra rich and fabulous. In fact, just a few weeks ago, people on Twitter were cracking up over the Goop holiday gift guide, which featured luxury fire extinguishers and trips to the moon. And that's precisely why it's refreshing to see Paltrow poke a little good-natured fun at herself and her brand in the new Goop holiday commercial called "The Joy of Getting Ready."

The ad shows Paltrow, looking as festive and glamorous as ever, gingerly wrapping gifts, drinking martinis, and casually strolling around her multi-million dollar apartment in a stunning floor-length dress and heels. So basically, precisely what we imagine Paltrow's life to be like all the time.

"The holidays are here, and because they never turn out how you imagine, you must cherish the joy of getting ready," a dry, British male voice narrates.

"First, put on a record to set the mood," he continues. "Oh yeah, do everything in slow motion. Make this feeling last."

goop holiday commercial

But it's not all organizing dinner parties and writing thank-you letters to guests. As the narrator reminds us, "the holidays are work, so don't be afraid to ask for help with lighting, food, style, and hair…and hair…and hair! You get the point."

goop holiday commercial

Of course, it's also important to remember to have fun. "Go ahead, have a laugh, even if it is just for the camera," the voiceover continues. "And find your favorite look—or 11 of them!"

Oh, and don't forget to schedule some crucial me-time. "Gaze into your soul," the narrator says. "But also, stare into the abyss. That's… joyful too."

goop holiday commercial

The ad perfectly proves that even the untouchable Paltrow is more self-aware than people realize—and that her world may not be quite as perfect as they'd assume, even with all those space vacations and avocado toasts.

Diana Bruk
Diana is a senior editor who writes about sex and relationships, modern dating trends, and health and wellness. Read more
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