Everyone knows that the shortest distance between two points is a straight line. But when it comes to sex appeal, do you know the shortest distance between being utterly invisible to women and being, well, Ryan Gosling?

It’s a punch line.

That’s right: you don’t need to beef up your wardrobe, man-scape, or hit the gym like Dwayne Johnson if you want to really appeal to women. (But, to be clear, all of those do help.) What you need to do, however, is learn how to tell a screamingly funny, self-deprecating story.

When all is said and done, 62 percent of women want a man who makes them laugh rather than one who can bench his body weight. (At least that’s what researchers at McMaster University discovered.)

But remember that guy humor is different from girl humor. Men laugh at a guy who can tool on others; women are attracted to a guy who can make fun of himself. When a man can make others laugh at his own expense, he exudes confidence, and that’s the most appealing trait of all.

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